Christmas Greetings, 1916
Building societies also played a major role in the war savings effort. The Halifax produced a series of leaflets encouraging customers to ‘Join the ‘‘Permanent’’ Thrift Brigade’ and to save, rather than spend.
Staff at the Stockport branch went one step further. During the latter months of 1916, it launched a customer (member) recruitment campaign. This eye-catching banner was displayed at the counter. It was apparently ‘productive of good results’.
The woman in the Red Cross uniform is the daughter of the manager. Like thousands of others, she volunteered as a nurse. But when not caring for wounded ‘Tommies’ at the Stepping Hill hospital, she helped her father in the branch.
The success of the Stockport campaign reflects the relatively buoyant performance of the Halifax during the war. Though its mortgage lending was reduced, its funds and customer base grew steadily and 12 new branches were opened.