Creating a sustainable future
Mentoring for an ethical brand
A new ethical brand based in the heart of London has recently launched following enterprise mentoring support from Lloyds Banking Group.
Blue Patch, an ethical product directory, was created by Jane Langley and officially launched at the start of 2014. The business is an A to Z of eco-products and services, helping consumers to source a wide variety of ethical goods from fashion and homewares to food and drink.
Operating online, business leaders are invited to register their companies or products with the site and Blue Patch will then check against its criteria to ensure they meet the right standards before listing the company as a trusted retailer of eco goods. As well as generating new custom through the site, businesses also become part of a unique community of independent businesses and can share expertise, job opportunities and apprenticeship schemes.
I would definitely recommend that other entrepreneurs seek out mentoring support, particularly if they run their business alone.
Jane Langley, Blue Patch