How we will do business
At the heart of how we do business sits our vision to be recognised as the best UK bank for customers, colleagues and shareholders. For us, that comes down to relationships. Deep and lasting relationships which help our customers achieve what’s important to them.
- Relationships that deliver for the financial wellbeing of our customers.
- Relationships that provide financial stability through the changing economic environment.
- Relationships that are founded on responsible action, meaning we must always act with honesty and integrity.
- Relationships that create value for our customers and value for us as a business, in terms of profit.
We’re committed to relationships because we know our customers value that approach.