Our Purpose & VISION
We have a clear purpose and vision - to help Britain prosper
A clear purpose and vision you can be proud of.
Everything we do works towards our purpose of Helping Britain Prosper – building a stronger, more responsible business by meeting the needs of people, businesses and communities across the UK.
It’s a purpose that that sets the direction for every brand and every person in the Group, as we meet our vision to become the best bank for customers.
The way we do business matters to customers too. We need people who can earn a great reputation for the highest standards of responsible behaviour by making good decisions and always doing the right thing.
And because the growth of our people matters, we cultivate exceptional peer groups, mentoring and training. Everyone can make the most of their talents, build a career that matters, and learn skills that open up opportunities throughout their working life.
To read more on how we're helping Britain prosper, click here