ETHICS & VALUES
Becoming the best bank for customers
Our vision is to be the best bank for customers.
Lloyds Banking Group is at the heart of communities, serving the financial needs of over 30 million customers in the UK. That is a great responsibility and one that we take very seriously.
We firmly believe that building and sustaining long-term profitable relationships with customers whatever the economic climate. We aim to treat customers fairly and ensure we are transparent in all our dealings with them. Our ambition is to lead the industry on conduct, in delivering fair outcomes for customers through everything we do. By doing this, we will become the Best Bank for Customers.
To unlock the great potential in our business, we have three things we adhere to, as individuals and as an organisation, these are our values:
Putting customers first
Putting customers first means thinking about customers first in everything we do, understanding and anticipating customers’ needs, delivering on our promises to customers and each other and taking ownership to get things right for customers.
Keeping it simple
Keeping it simple means making ourselves easy to do business with, communicating clearly and openly, identifying opportunities to simplify the things we do and working to get things right first time every time.
Making a difference together
Making a difference together means working together to deliver for customers, using feedback to improve what we do, treating people fairly and acting responsibly at all times and contributing positively to the communities we serve.