Our Purpose & VISION

We have a clear purpose and vision - to help Britain prosper

A clear purpose and vision you can be proud of.

To help Britain prosper, everyone in the Group is working to build a  stronger, more responsible business that will stand out by meeting the needs of families, businesses and communities across the UK. In short, the role of Lloyds Banking Group matters.

Through our brands - Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows and many other iconic brands - our people create real choice for customers, helping customers in ways that really matter.

Because what we do matters to customers every role in our team is built on a passion for putting customers first, recognising the importance of working collaboratively as part of a team.  

The way we do business matters to customers too. We need people who can earn a great reputation for the highest standards of responsible behaviour – where being a responsible business drives decision-making and helps put into practice our commitment to strive to always do the right thing.

And because growing our people matters we cultivate exceptional peer groups, mentoring and training for everyone to make the most of our people’s talents, helping building careers that matters, and learning skills that open up opportunities across people’s working lives.

To read more on how we're helping Britain prosper, click here

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