As the Official Banking & Insurance Partner of the London 2012 Olympic and Paralympic Games, we have a compelling vision: “To inspire and support young people, communities and businesses all over Britain on their journey to the 2012 Olympic and Paralympic Games and beyond.” We hope you will be inspired to get involved. Find out more about how we’re taking London 2012 to the community (opens in a new window)
We are using our sponsorship of London 2012 to promote the Games’ benefits to British businesses, many of them our customers. The Lloyds TSB Official Business Guide for London 2012 can help companies of all sizes and in all locations across the country seize the commercial opportunities. It offers practical financial advice and lists useful sources of support. It brings the scale of London 2012 down to a more practical level, following the money back through the supply chain to smaller businesses and, by extension, local communities.
Local Heroes
In partnership with SportsAid, our Local Heroes programme gives promising young athletes the chance to meet their peers and get advice from experts on how to manage their sporting and educational commitments. It also aims to provide them with the skills to prepare for life as an elite athlete. Last year, Lloyds TSB Local Heroes supported 250 young athletes. Of those, 24 have now moved on to the Talented Athlete Scholarship Scheme and 21 now receive World Class lottery support. This year, the scheme will support 271 young people across the UK.
Lloyds TSB National School Sports Week
In February 2009 we announced the Lloyds TSB National School Sport Week, a partnership with the Youth Sport Trust which will see schools across Britain being inspired by the vision and values of London 2012 to get more young people doing more sport. We will continue to promote this to as many schools as possible.
Other UK wide sponsorship activity
Sponsorship plays an important part in our communications and marketing. We are the Official Banking and Insurance Partner to the London 2012 Olympic and Paralympic Games.
Throughout our businesses we have built enduring partnerships with many cultural, arts and sporting organisations in communities across the UK. We recognise the importance of these relationships to local communities and the continued growth of our business. Above all, these organisations can share in the excitement of the London 2012 Games and help us deliver our vision, to inspire and support young people, communities and businesses across the UK on their journey to London 2012, and beyond.
Find out more about our London 2012 partnership (opens in a new window).
