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Cash ISA fast facts

There are 17.3m Cash ISA holders in the UK.*
Within the Savings market, 62% of adults have savings and 35% have an ISA*. This means nearly half of all Savers do not have an ISA.
Cash ISAs are the second most popularly savings and investment product after savings accounts.**
In 2009/10 ISA subscriptions reached £45 billion (72% of this is Cash ISA subscriptions) – the highest amount on record.**
In 2009, the value of funds invested in ISAs totalled almost £275 billion, a 24% increase on the previous year.**
Cash remains the most popular asset to hold in an ISA, representing 58% of total ISA funds in 2009.**

* Gfk, Feb 2010
** HMRC/Mintel, August 2010

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