Helping britain prosper

Our Purpose

Helping Britain Prosper is our purpose. It means responding to the social and economic issues we believe we are best placed to address.

We already support people, businesses and communities all over Britain through our iconic brands and extensive range of clear and simple products and services, but we want to do even more to play our part in making Britain a more inclusive and prosperous country. To achieve this we must continue to build a culture where our colleagues put customers first.

We want to take a leading role in helping the UK economy whether through supporting housing, trade, growth, infrastructure or tackling disadvantage. Our Helping Britain Prosper Plan, launched in 2014, helps us achieve this, taking us beyond business as usual by setting measurable targets in the areas where we believe we can make the biggest difference. The Plan is an investment in our long-term sustainable success which underpins our aim to become the best bank for customers whilst delivering superior and sustainable returns for shareholders.

Helping Britain Prosper

Read how we are helping people, businesses and communities to prosper

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People

People

We’ll help individuals and families whether they’re buying a home, planning for later life or looking for a rewarding job.

Businesses

Businesses

We’ll help businesses of all types and sizes to prosper by offering them the funding, support and encouragement they need to grow.

Communities

Communities

We’ll help communities by addressing inequality, supporting disadvantaged people and championing Britain’s diversity.