Lloyds Banking Group

Strategic review outcome

30 June 2011

“Our aim is to become the best bank for customers. We have around 30 million customers, iconic brands,  including Lloyds TSB, Halifax, Bank of Scotland and Scottish Widows, and high-quality, committed people. We will  unlock the potential in this franchise over time by creating a simpler, more agile and responsive organisation, and by making substantial investments in better-value products and services for our customers, to deliver strong, stable and sustainable returns for our shareholders.”

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