Brits trade horticulture for hot tubs as £14bn is spent on luxury gardens each year
30 April 2013
- The Great British garden is now worth nearly £2,000
- Homeowners spend £894 in the last year on outdoor luxuries, yet almost half have no idea if their garden contents are covered
- One in 10 owns a hot tub and one in five has a trampoline
The UK garden economy is blooming as households invest thousands of pounds transforming outdoor space into luxury havens, according to new research.
The report from Lloyds TSB Insurance showed homeowners spent an average of £894 on outdoor furniture and decorations for their gardens over the past 12 months. And with 15 million homeowners (85%) having some form of outdoor space around their property, £14 billion was spent on gardens in the last year alone.
With the average UK garden now worth £1,928, one in 10 Britons admits to spending money on their gardens as they can’t afford to move home, whilst a third of homeowners say spending a lot of time outside is the main reason for splashing out.
Garden Values is the first part of the bi-annual Britain at Home report from Lloyds TSB Insurance, designed to build a comprehensive picture of British home life and spending priorities by shining a light on how we fill and use our homes and gardens.
It revealed that whilst luxury outdoor items and garden furniture increase in popularity, sales of outdoor plants have declined, indicating that the nation’s gardens are becoming more about leisure than landscaping.
Britons are increasingly choosing to ‘make over’ their outside spaces, with homeowners buying luxury garden lifestyle items such as hot tubs (10%), trampolines (22%) and summer houses (8%), as well as fixing up their current spaces (4%) instead of putting their homes on the market.
Frances Tophill, presenter of ITV’s Love Your Garden, said:
“We don’t often get a chance to peek over the garden fence of the nation, but as homeowners become too time-poor for gardening, features like decking, summer houses and leisure items have moved into prime position in our back gardens. Whilst it is positive that we are valuing our outdoor spaces more, I hope the traditional image of the flower-filled Great British garden is not beginning to wilt.”