Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our purpose is Helping Britain Prosper.
We have an important role to play in creating a more sustainable and inclusive future.
Lloyds Banking Group incorporates many household names.
As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
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Charlie Nunn meets our clients at Newlyns Farm, to talk about the part they play in their local community.
Our colleagues' health and wellbeing is our number one priority.
Lloyds Banking Group and Crisis have announced that they are extending their partnership, in response to the clear societal need for more affordable homes across the UK.
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Disclosures relating to our strategic, financial, operational, environmental and social performance.
Latest and archived results for Lloyds Banking Group and its main subsidiaries.
See all the key dates in the financial year.
Higher, more sustainable returns as we continue to Help Britain Prosper.
Information and key documents for the wide range of securities issued by Lloyds Banking Group and its entities.
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Lloyds Banking Group is the first FTSE 100 company to implement Signly on its job search pages.
It's the alphabet that no child should have to learn.
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If you want to bring your knowledge and skills to a truly transformative, widescale digital environment, we’d love to hear from you.
Xinyi is pioneering AI and advanced analytics at the Group alongside her part-time role as a concert pianist.
Lloyds Banking Group is best known for its portfolio of financial services brands.
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Our purpose is Helping Britain Prosper.
We have an important role to play in creating a more sustainable and inclusive future.
Lloyds Banking Group incorporates many household names.
As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
Charlie Nunn meets our clients at Newlyns Farm, to talk about the part they play in their local community.
Our colleagues' health and wellbeing is our number one priority.
Lloyds Banking Group and Crisis have announced that they are extending their partnership, in response to the clear societal need for more affordable homes across the UK.
Disclosures relating to our strategic, financial, operational, environmental and social performance.
Latest and archived results for Lloyds Banking Group and its main subsidiaries.
See all the key dates in the financial year.
Higher, more sustainable returns as we continue to Help Britain Prosper.
Information and key documents for the wide range of securities issued by Lloyds Banking Group and its entities.
Lloyds Banking Group is the first FTSE 100 company to implement Signly on its job search pages.
It's the alphabet that no child should have to learn.
If you want to bring your knowledge and skills to a truly transformative, widescale digital environment, we’d love to hear from you.
Xinyi is pioneering AI and advanced analytics at the Group alongside her part-time role as a concert pianist.
Lloyds Banking Group is best known for its portfolio of financial services brands.
JOB TITLE: Head of Brand Partnerships
LOCATION(S): London, Bristol or Halifax
Salary: £104,992 - £146,650
HOURS: Full time
WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office sites mentioned above
Your responsibility is to work alongside our Group Brand Director in developing and implementing brand partnerships and sponsorship strategies, with the goal of improving brand visibility and customer engagement for the bank.
You'll have a crucial role in driving value by establishing brand partnerships that align with the bank's brand positioning, business objectives, and customer insights. Leading the function to improve value through a balanced portfolio of brand partners.
This role requires a commercially astute leader with a proven track record in negotiating large scale strategic deals and leading complex collaborator relationships.
If you think all banks are the same, you’d be wrong. We’re an innovative, constantly evolving business that's crafting finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities, and grow with purpose.
Define and deliver Lloyds’ overarching brand partnership strategy across sponsorship, commercial and data partnerships, ensuring alignment with business, brand and marketing goals
Identify and evaluate potential brand partnerships that strengthen the bank's market position and provide measurable return on investment and value in line with each partner category.
Build a balanced portfolio to optimize brand exposure, customer value and financial outcomes
Coordinate and cultivate relationships, lead all aspects of brand partnerships throughout the entire lifecycle from idea generation and negotiation to implementation and performance evaluation.
Use data and insights to regularly evaluate the performance of individual brand partners as well as the overall portfolio, finding opportunities for optimization, realignment or growth.
Lead complex, high value negotiations to secure multifaceted, mutually beneficial agreements with clear critical metrics
Structure flexible, innovative agreements to address partner needs including co-branding opportunities, data sharing frameworks and revenue sharing models
Grow, develop and manage a high performing team of category specific specialists and partnership leads
Collaborate with cross functional teams including but not limited to Brands & Marketing, Legal, Compliance and Finance as well as BU’s and propositions
Monitor market trends to stay ahead of competitor activities and identify innovative opportunities.
Proven track record in managing a diverse brand partnerships portfolio across sponsorship, commercial, data, media and technology – ideally within a banking or FS environment
Strong commercial competence with expertise in negotiating high value, large scale, complex, mutually beneficial agreements
Analytical approach with the ability to measure and articulate the value of brand partnerships, balancing short-term wins with long-term growth / value creation
Outstanding skills in managing collaborators, customers, partners, and team members. Able to influence at all levels and build strong, strategic relationships with senior leaders across partner organizations, ensuring alignment on long-term objectives.
Excellent leadership and team management abilities – strong track record in building and leading high performing teams
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We set diversity goals for senior roles early on, developed a menopause health package, and established a dedicated Working with Cancer initiative.
And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
A generous pension contribution of up to 15%
An annual bonus award, subject to Group performance
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
Can't find the role you want right now?
By joining our Talent Community your profile will be visible to our recruitment teams, who are constantly looking to match outstanding talent with our current and future opportunities. Just complete the short form and we’ll be able to keep you up to date.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.