Tusker Digital Marketing Executive - Watford

• JOB TITLE: Digital Experience Executive

• SALARY: £ 35,340-£37,200

• LOCATION(S): Watford

• HOURS: Full-time

• WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week or 40% of our time at our Watford office.

About this Opportunity

This role will be supporting the aggregation and analysis of our online digital platforms and marketing campaigns. This will involve preparing reports, building and exploring dashboards and evaluating the behaviour of our website visitors to meet our online conversion and web experience targets, across both B2B and B2C channels. This is an excellent opportunity for a budding analyst to help bring our marketing efforts to the next level through actionable qualitative and quantitative insight.

About us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

We’re an award winning car leasing company who have been providing company car and tax efficient car benefit schemes since 2009. We take pride in helping organisations offer their employees a car that will have less impact on our environment, supporting planet positive mobility and a brighter more sustainable future. We’re committed to driving down emissions by getting people into newer and more environmentally friendly cars. We genuinely care about the world we live in and know that our customers do too. This is why we work with each and every one to offset the carbon emitted by each salary sacrifice car put on the road through our schemes.

Our Car Benefit Scheme gives employees access to affordable, fully maintained and insured cars for a fixed monthly amount delivered through a salary sacrifice employee benefit arrangement. Offering all fuel types, prices and over 1000 cars to choose from all by leading manufacturers. Please visit for Tusker car website for more information

What you’ll need

• Understanding of digital marketing concepts and standard methodologies with at least 2 year's experience within an analyst or digital marketing role

• Experience in reporting on customer journey, identifying improvement areas, analyzing campaign performance, offering insights to marketing team, linking to commercial goals.

• Monitor website activity and keyword strategy against competitors to benchmark performance. Collect and review marketing data, including qualitative and quantitative customer and website behavioural data using tools like Content Square, SalesForce Marketing Cloud, Flipping Book, Survey Monkey and others

• Compose dashboards, campaign and website performance reports with visuals to support presentations, and share insights with various collaborators from junior team members to senior colleagues.

• Audit and update campaign and website tags to ensure effective tracking of user engagement, in compliance with Privacy and Electronic Communications Regulations (PECR), the Data Protection Act and UK GDPR to drive best practise across the marketing team.

• Identify improvements for user experience and increase traffic and conversion metrics, helping drive a test and learn culture across our teams. Monitor audience behaviour, working with, Customer Experience, UX, Product and Revenue and Analysis teams to ensure our data and insights flow across multiple departments, and help support our wider business intelligence data.

• Experience with online tools including GA4, Tag Manager, SimilarWeb, and Looker Studio.

And any experience of these would be really useful

• Good understanding of UTM parameters that allow for accurate tracking and recording of data across our campaigns.

• Microsoft Excel skills with the ability to manipulate and interpret large data sets through formulas, Pivot Tables etc.

• PowerPoint skills with the ability to condense complex information into simple and digestible insight which is adapted to different audiences.

• Analytical mindset and critical thinking.

• Excellent communication and interpersonal skills

• Certification in GA4

• Experience in SalesForce and/or SalesForce Marketing and Cloud with a digital experience tool, preferably Content Square.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes –

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 24 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch.

We’d love to hear from you.