Intermediaries Lead, Homes & Transport Full Funnel Marketing

Role purpose

This is a high-profile opportunity to shape how Lloyds shows up with brokers at one of the most important moments for our Homes business. As Halifax Intermediaries transitions to Lloyds Intermediaries, you’ll lead the marketing strategy that builds broker confidence, advocacy and commercial momentum across the intermediary channel.

Accountable for the development of integrated intermediary marketing plans, this person will play a key role in strengthening our position with brokers, building consideration and advocacy, and supporting the transition from Halifax Intermediaries to Lloyds Intermediaries. They will bring together audience insight, channel strategy, creative thinking and stakeholder management to ensure our intermediary communications are clear, compelling and commercially effective.

Working as a key connector between Brands, Marketing & Experience, Intermediaries, agency partners, trade media and wider business stakeholders, they will translate complex change, market dynamics and business priorities into simple, engaging and effective broker-facing activity.

The role will also lead a team of three direct reports, setting direction, building capability and creating the conditions for the team to deliver high-quality intermediary marketing activity at pace.
 

Key Responsibilities

• Shape the intermediary marketing strategy across brand, proposition, product and broker communications.
• Build clear, compelling broker-facing activity that supports the transition from Halifax Intermediaries to Lloyds Intermediaries.
• Lead integrated campaigns across trade media, LinkedIn, email, website, events, partnerships and content.
• Partner with Intermediaries, agencies, trade media and internal teams to turn complex priorities into simple, effective communications.
• Define success measures, use performance insight and broker feedback, and continually improve the impact of activity.
• Lead and develop a team of three, creating clarity, pace and high-quality delivery.

Skills and experience required

Essential

• Strong understanding of the UK mortgage intermediary market, broker audiences or B2B financial services distribution.
• Experience developing integrated marketing, communications or content strategies in a regulated environment.
• Ability to turn complex product, regulatory, technology or commercial topics into clear, practical communications.
• Strong stakeholder management skills, with confidence influencing senior colleagues and cross-functional teams.
• Experience working with creative, media, content or communications agencies.
• Commercial judgement, with the ability to connect marketing activity to business priorities, customer outcomes and performance measures.

Desirable

• Knowledge of trade media, publisher partnerships, broker events, LinkedIn, email and intermediary digital channels.
• Understanding of mortgage technology, sourcing systems, digital journeys or broker enablement tools.
• Experience supporting brand transition, proposition launches, regulatory change or major communications programmes.
• People leadership or matrix leadership experience.

Behaviours and attributes

• Strategic and forward looking, with the ability to anticipate market, regulatory and audience change.
• Collaborative and influential, able to bring people together around a clear plan.
• Clear, pragmatic and action orientated.
• Curious about brokers, markets, competitors and communication effectiveness.
• Comfortable challenging current thinking and identifying opportunities to create more impact.

Why Lloyds Banking Group

We’re transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies