LBG purpose and vision

Lloyds Banking Group, of which the Lloyds Bank is part, has a vision that sets the direction for all of us in the Group. It aims to unlock the Group’s great potential, helping to make us a leaner, more agile and more transparent organisation. And one that delivers for all its stakeholders but, above all, makes us the best bank for its customers.

To help us achieve this strategic vision of becoming the best bank for customers, Lloyds Banking Group has three values that we all need to live up to, as individuals and as an organisation, which are;

  • Putting Customers First
  • Keeping it Simple
  • Making a Difference Together

To find out more about the Group’s Purpose & Vision click here.

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