Brands & Marketing

Group Brands & Marketing

Department Overview

Lives are changing. Making a positive difference in this new world is at the heart of our strategy and vision. Our purpose is to help Britain prosper and we’re uniquely positioned to make a real impact because our brands really matter to the lives of over 30 million customers.

Our brands are some of the most iconic in the UK. With a 320-year history, a value of $17.5bn, they are vital in helping our customers navigate their changing worlds.

In this team you’ll play your part in building these great brands. Our breadth of marketing mix, our scale and complexity makes us best placed to deliver the marketing of tomorrow.


Our people understand that we need to do the right thing for customers, colleagues and communities. We look for people who want to help Britain prosper by making a positive difference.

We need people who want to be part of a diverse, inclusive team. People who want to have a positive impact on others, think differently and who believe we can achieve more together.

We need people who want to play their part in making change happen, who thrive on complex problem solving.

We need everyone to be curious and agile in the way they think and behave. Constantly thinking about the customer; asking tough questions,  building new skills and always seeking to innovate.

You’ll get plenty of support to make the most of the opportunities on offer but it’s also about taking accountability, being brave, creative and demanding. We’ll need you to have an insatiable appetite for learning, learning from what we do (well or not!) and the passion and determination to be one of tomorrow’s marketing leaders.

Meet our Colleagues

Our colleagues come from all walks of life, all dedicated to putting our customers at the heart of what they do. Find out what they have to say about working in Group Brands and Marketing:

See what our colleagues say


New consumer behaviour, regulation, competition and technology-led disruption mean that financial services is a complex, fast-moving and vibrant place for a marketer to be.

We’re transforming marketing; generating fascinating new insights and investing in our marketing capabilities, systems and tools. We’re also investing in our people, to lead the industry sector and ensure that our portfolio of twelve market-leading brands stay relevant and distinctive for our millions of customers.

It means a big opportunity for you to be part of ground-breaking change, transforming the future of marketing in financial services.

See what it's like to work here:

GB&M Creativity Expert Day

GB&M Digital Expert Day

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