3 in 4 now saving as nation focuses on long term

02 March 2015

The UK is becoming a nation of savers, with three quarters (74%) of people saying they are currently saving, new research from Scottish Widows has revealed.


The savings study – which polled 5,000 Britons – found the number of savers is up to 74% from 63% in 2010, with a steady year-on-year rise in the number of long-term savers. The average amount people have in short and long term savings now stands at £32,407, compared to £30,175 last year, marking a 7% rise. 


A ‘more secure future’ was the main reason 40% of those saving for the long-term were putting money away, while emergencies or a “rainy day” is the main saving impetus for more than a third of short term savers (38%).


The proportion of people not saving at all has been steadily declining since 2010, as more and more people begin to wake up to the importance of having a buffer in the bank. A growing awareness around the importance of preparing for the long term was particularly marked, with the proportion of people choosing to focus just on this type of saving jumping from 14% to 17% over a four year period.









Saving for the short-term






Saving for the long-term






Saving for both






Not saving at all






Average amount in savings








Despite this year-on-year improvement, the study highlighted that a significant proportion of the nation is still failing to build up a financial buffer, with one in four (26%) not saving anything at the moment, and 18% having no savings at all.

A third of respondents (33%) were aware that they were definitely not saving enough to meet their long-term needs, and 32% admitted they hadn’t saved anything at all over the past 12 months. The study revealed that failing to save was most common among those aged 45-54, with 33% currently not putting any cash aside for the future.


The research highlighted that almost half  (42%) said not knowing how to go about saving or investing was a barrier to saving, while 23% said they would be inclined to save more if savings options were generally easy to understand.


David Lascelles, Savings Expert at Scottish Widows, said: “It has been a watershed year in the savings landscape and the study reflects to some extent the effect that landmark changes have had on people’s mind set. Greater flexibility on savings vehicles including ISAs and pensions as well as reforms to how savings can be passed on provide more incentives to put money away for the longer term.


“The increase in long-term savers suggests more people understand the need to prepare for their financial future, however plugging the knowledge gap will help ensure that people can access the information they need to make the right choices.”  






For further information please contact:

Kimberley Hamilton, Scottish Widows, 07557 257 298 kimberley.hamilton@lloydsbanking.com



Notes to editors:

  • Scottish Widows was founded in 1815 as Scotland’s first mutual life office and is one of the most recognised brands in the life, pensions and investment industry in the UK
  • The survey was carried out online by YouGov who interviewed a total of 5,144 adults between the 31st October and 5th November 2014. The figures have been weighted and are representative of all UK adults (aged 18+)