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Business confidence remains buoyant

 

UK business confidence has climbed one point to 52%, its highest level since 2015, according to the latest Lloyds Business Barometer.

Lloyds
Published on: 31 July 2025
2 min read
  • Business confidence up one point to 52%.
  • Hiring intentions increased for the third month in a row.
  • Price pressures remain elevated.
  • The services sector saw the biggest increase in confidence, rising 11 points.
  • Welsh firms remain most optimistic for second month in a row.

52%

overall business confidence

+1 point

monthly change

58%

trading prospects

47%

economic optimism

The July reading marked the third consecutive monthly increase and signalling growing optimism across the economy. This uplift was driven by both stronger trading prospects and economic optimism, the latter reaching a 11-month high at 47% (up two-points) a consistent positive trend in recent months, recovering from April’s decline amid concerns over trade conditions. 

Hiring intentions soar  

Businesses’ hiring intentions for the next 12 months climbed to a 10-year high, despite cost pressures. This increase was driven by strength seen in the services sector, which helped offset softer hiring signals from retail and manufacturing firms. 60% of all businesses surveyed expect to hire more staff in the coming year, with 14% anticipating reducing employee numbers, increasing the net balance by one point to 46%. 

Wage growth expectations declined by two points, the first decrease in three months, with 34% forecasting average pay increases of 3% or more. 

Price pressures remain elevated but stable

Businesses' price expectations remained elevated but were stable in July, with a net balance of 61% of firms expecting to raise prices over the next year. 65% (from 64%) of firms said they would raise prices in the coming year, while those anticipating price reductions also rose slightly to 4% (from 3%). Although this does not offset the two-point fall seen in June, expectations remain above the long-term average of 45%. 

This continued upward trend reflects a growing sense of cautious optimism across the UK economy, underpinned by both improved trading prospects and broader economic sentiment. Despite ongoing cost pressures, firms are positioning for growth, particularly in services where hiring and investment plans are accelerating. Overall business confidence remains buoyant, with firms well placed to take advantage of opportunities such as new markets, adopting new technology and workforce expansion amid evolving market conditions.

Hann-Ju Ho Senior Economist, Lloyds Commercial Banking

 

Service sector in the spotlight

July saw the service sector’s confidence increase by 11 points to 61%, one of the main drivers behind this month’s overall increase in business confidence, indicating strong momentum in the sector. This gain was partially offset by declines in other areas, with retail firms down eight points, manufacturers down four points and the construction sector down six points.   

Wales most optimistic

Six of the UK’s twelve regions and nations saw a rise in confidence in July. Wales remained the most optimistic region with the West Midlands and the North East seeing strong improvements this month. However, firms in London were less confident, with a fall of two points but the capital remains the third most confident region. 

July’s figures show that businesses are looking to the future. While confidence isn’t rising evenly across all sectors and regions, it’s encouraging to see positive sentiment holding well above the long-term average. As confidence builds, we remain committed to supporting firms with a range of financial services to help them achieve their growth ambitions.

Paul Kempster Managing Director for Commercial Banking Coverage, Lloyds Business & Commercial

 

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