Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our purpose of Helping Britain Prosper has guided how we support customers to invest, grow and thrive for over 325 years. As the UK's largest digital bank and a leader in AI, our distinct competitive advantages and unequalled reach across the UK enables us to drive growth and successfully deliver for all stakeholders.
In 2025, we entered the second phase of our five year strategy set out in 2022. We demonstrated sustained strength in financial performance, with continued balance sheet and income growth, as well as strong cost discipline and credit performance – enabling total shareholder distributions of £3.9 billion for the year.
Looking ahead to 2026 and the culmination of our strategy, our continued business momentum and strategic execution give us confidence in meeting our 2026 targets and thereby delivering higher and more sustainable returns for shareholders.
I’m proud of what Lloyds Banking Group continues to deliver for customers, colleagues and shareholders and of how we’re doing it. Through long-term investment in our business and communities, we’re driving sustainable growth and building resilience.
As we enter 2026, our transformation is accelerating, supported by strong business momentum as well as enhanced digital capabilities and innovative propositions that are driving growth and efficiency across the franchise.
We’re Helping Britain Prosper whilst successfully delivering for all stakeholders in 2025.
Customers
c.28m
customers with 23.6 million digitally active.
Colleagues
>60k
colleagues who take pride in working for an inclusive and diverse Group.
Shareholders
2.1m
shareholders, one of the UK's most widely held companies.
Customers
£9.1bn
interest paid to customers, of which £8.2 billion was paid to savers.
Shareholders
£3.9bn
in dividends and share buybacks to shareholders.
Communities
£2.8bn
cash taxes paid, one of the UK's largest corporate taxpayers.
We’ve adapted our business and strategy in response to the fast pace of change in our external environment and to address ever-evolving stakeholder needs.
We have three strategic priorities – grow, focus, and change – which will enable us to deliver our vision of being the UK customer-focused digital leader and integrated financial services provider.
We are investing to grow and diversify our revenue, alongside maintaining our disciplined approach to efficient cost and capital management.
Delivering our strategy requires the Group to accelerate the intensity with which we use digital technologies and data to support customers. Our colleagues’ expertise and skills are instrumental to our success.
Growth is a core focus of our strategy. Around two-thirds of our c.£3 billion strategic investment over 2022 to 2025 was aligned to growing and diversifying revenue. There are four primary pillars for growth.
Deepen and innovate in Consumer
Create a new Mass Affluent offering
We remain fully focused on supporting customers, whilst delivering strong strategic progress and sustainable returns, guided by our purpose of Helping Britain Prosper.
In 2025, the Group delivered sustained strength in financial performance whilst continuing to invest for the benefit of customers and wider stakeholders.
See pages 18 to 21 of our annual report for full details.
£18.30bn
Net income
(+7% YoY)
£9.76bn
Operating costs
(+3% YoY)
£4.76bn
Statutory profit after tax
(+6% YoY)
5% / 3%
Loan / deposit growth
(£22.0bn lending growth / £13.8 bn deposit growth)
12.9%
Return on tangible equity
(14.8% excl Q3 motor charge)
£3.9bn
Total capital return
(3.65p total dividend per share and £1.75bn buyback)
Based on our current macroeconomic assumptions, for 2026 the Group expects:
Within this we expect to deliver continued improvements in net income in 2026. Whilst headwinds will persist, these will be more than offset by an additional circa £1.5 billion of structural hedge earnings and continued growth within core franchise. This accelerating income growth, combined with flattening costs, will further improve operating leverage. In addition, we have now delivered circa £1.9 billion of gross cost savings since 2021.
This has been supported by the ongoing shift to mobile-first and consequent refinement of our physical footprint, as well as actions taken to reduce both the size and complexity of our legacy technology estate. These improvements in operating leverage, including our cost savings, reinforce our confidence in delivering a cost:income ratio of below 50% in 2026.
In terms of return on tangible equity, our target was previously more than 15% for full year 2026. Our upgraded guidance of more than 16% is underpinned by the momentum across the business. This includes revenues from our strategic initiatives now expected to be circa £2 billion in 2026 (previously guided to more than £1.5 billion). Post 2026, we’re committed to continued income growth, improving operational leverage and stronger sustainable returns. We will announce our next strategy in July 2026 alongside half year results.
We are on a pathway to higher, more sustainable returns as we continue to Help Britain Prosper. We’re continuing to deliver against our strategic objectives and undertaking a digital transformation, investing substantially in people, processes, technology and data. We’re harnessing the full potential of AI to drive efficiency, with more than £100 million in additional value expected from next-generation AI in 2026.
This transformation is contributing to value growth, apparent in our sustained strength in financial performance, which provides confidence in delivery of our financial guidance, including our aim of higher, more sustainable returns and capital generation.
In 2025 we announced shareholder distributions of £3.9 billion, up 7% versus 2024. Including this, we have distributed circa £15 billion of capital to shareholders since 2021.
In 2025, we entered the second phase of our five-year strategic plan, continuing to scale the core business, driving growth in high value areas, deepening customer relationships and strengthening cross-Group collaboration.
As the UK’s largest digital bank, we continue to accelerate the shift to mobile-first, including via our recently announced intention to acquire Curve. We now have around 21.5 million customers using our app, up approximately 45% since 2021. We continue to grow our Retail franchise through innovative new propositions and enhanced capabilities.
In Insurance, Pensions and Investments (IP&I), we’re reinforcing our competitive position in areas of strategic focus. In Commercial Banking, we are building a digitally-led relationship bank and driving income diversification through capital efficient growth. And within Equity Investments, alongside strong LDC performance in 2025, our Lloyds Living business continues to be a significant growth driver, with a portfolio of close to 8,000 homes, up from circa 5,500 this time last year.
Strong strategic momentum means we now expect to generate around £2 billion of additional revenues from strategic initiatives by the end of 2026, exceeding our initial £1.5 billion target. We’re also focused on improving operating leverage through cost and capital efficiency.
Since 2021 we have delivered £1.9 billion of gross cost savings through both business-as-usual management as well as more transformational initiatives enabled by strategic investment. Alongside, we have driven £24 billion of risk-weighted asset optimisation through enhanced capabilities, data improvements and risk reduction transactions.
Our investment in technology, data and people underpins our ambitions to grow the business with innovation and sustained operating leverage. Advances in our infrastructure and capabilities allow us to deliver on our strategic priorities, such as enabling a seven minute mobile current account opening process, in line with the sector best, driving around 85% of our current account openings in 2025.
Digital investments have also supported simplification of our technology estate and helped improve productivity, with an increase of circa 45% in active customers served per distribution FTE (full time equivalent) since 2021. We’re also reimagining how we operate by harnessing the full potential of AI – embedding it across our business to drive smarter decisions, faster outcomes and better experiences.
These improvements have essentially allowed us to enhance infrastructure and people, deliver improved, digital-first customer outcomes and innovate to lead across new and emerging technologies. In support of this, we were rated ‘Outstanding’ in Euromoney’s 2025 MarketMap of the world’s best digital banks.
At our event in November 2025 we highlighted how investment in AI is critical to driving improved operating leverage, underpinning our growth priorities, and reinforcing our position as a cost leader. See the event presentation below.
We are extending our leadership across new and emerging technologies, including Gen AI, and are well-placed to succeed in a period of potentially transformational change for the industry.
Around 50 major live Gen AI use cases delivered £50 million of value in 2025, as we build the foundations of our capabilities. These use cases span a range of areas, but are predominantly in five domains: customer interactions, customer operations, frontline support, colleague assistants and engineering support. One great example use case is our Gen AI powered in-app search function that was awarded ‘Best AI use in Finance’ at The AI Awards in 2025.
Overall, we’re reimagining how we operate by harnessing the full potential of AI across the business to drive smarter decisions, faster outcomes and better experiences. We’re accelerating progress in 2026 and targeting over £100 million of incremental value from Gen AI. This will be through driving day-to-day productivity gains, further scaling existing use cases, unlocking agentic opportunities and increasing customer rollout of our agents. We also see significant further opportunity in AI beyond 2026.
As the UK's largest digital bank, our distinct competitive advantages and unequalled reach across the UK enables us to drive growth and successfully deliver for all stakeholders.
We have distinct competitive strengths that form the basis of our strategy:
Ultimately this will deliver strong and sustainable outcomes for shareholders. Beyond 2026, we are committed to continuing income growth, improving operating leverage and stronger, sustainable returns as we continue to leverage these competitive strengths.
ESEF reporting package (NSM filing)
Annual review - to follow
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Deepening our commitment to social housing
We’ve supported over £22 billion of financing for social housing since 2018 – including £3.2 billion this year alone.
In 2025, the Group announced a £100 million loan agreement to fund the sustainable retrofit of thousands of social homes across the South, West and East of England, with Sovereign Network Group (SNG), one of the UK’s leading housing associations. This lending formed part of our £500 million commitment to finance the retrofit of social housing in the UK.
Social housing continues to be a source of lending growth for the Group.
£100m
loan agreement to fund sustainable retrofit of social homes with SNG
Read more on how we’re supporting the social housing sector:
Championing social housing