Our purpose and strategy
Our purpose is Helping Britain Prosper.
For over 200 years, we’ve helped people from all walks of life plan for what matters most. And we’re still here — committed to helping you feel confident about your financial future, in a way that’s clear, relevant and works for you.
Looking after tomorrow for over 200 years
We’ve been a safe pair of hands since 1815 — created to support families through uncertain times, and still here today helping over 6 million people across the UK plan for what’s next.
At Scottish Widows, we believe tomorrow shouldn’t be left to chance. That’s why we don’t just talk about the future — we help you see it and show you how to get there. With life cover, critical illness, income protection, pensions, and savings options, we’re here to help you feel confident, covered, and in control.
Because when you can see tomorrow, you can truly own it.
Lloyds Banking Group is best known for its portfolio of brands, including many household names. Together, they enable us to serve the diverse and evolving needs of our customers across the UK.