Our strategic vision

UK customer-focused digital leader and integrated financial services provider, capitalising on new opportunities, at scale.

How we create value, and what sets us apart

We have a number of distinct competitive strengths that collectively differentiate our proposition.

Leading UK customer franchise with deep customer insight

Our scale and reach across the UK means that our franchise extends to 26 million customers with 19.8 million digitally active. Extensive customer data and analysis ensures we can meet the needs of these customers more effectively.

Differentiated business model

A unique customer proposition, serving all our customers’ banking and insurance needs in one place through a comprehensive product range.

All-channel distribution focus with digital leadership and trusted brands

Operating through a range of distribution channels ensures our customers can interact with us when and how they want.

Operating at scale with cost discipline

Our scale and efficiency enable us to operate more effectively.

Financial strength and disciplined risk management

We have a strong capital position and continue to take a disciplined approach to risk, as reflected through the quality of our portfolio and underwriting criteria.

Download our annual report to read more about our business model.

2022 annual report

Who we are

We Help Britain Prosper by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.


customers across multiple well-known brands


digital bank in the UK

£1.4 billion statutory profit for the year ended 31 December 2020.


years of history

£1.4 billion statutory profit for the year ended 31 December 2020.


statutory profit after tax in the first half of 2023

Our brands

Our strategy

Building on our strong foundations and distinct competitive strengths, our purpose of Helping Britain Prosper forms the basis of our new strategy to profitably deliver for all of our stakeholders.


customers across our unique family of well-known brands


years of history, supporting the people and businesses of the UK since 1695


digital bank in the UK, with more than 21 million digitally-active users


to be invested over the next three years in people, tech and data

"We know that rising interest rates, cost of living pressures and an uncertain economic outlook are proving challenging for many people and businesses. Guided by our purpose of Helping Britain Prosper, we remain fully focused on proactively supporting our customers and helping them navigate the current environment."


Charlie Nunn, Group Chief Executive

Related content

Environmental, social and governance

Core to our purpose and strategy is our focus on building a more inclusive society and supporting the transition to a low carbon economy.

ESG at Lloyds Banking Group

Annual report and accounts

Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance – along with detail on our strategy. 

Annual report highlights

Our leadership team

Meet the team who make up our Group Executive Committee, leading our strategy in pursuit of our purpose to Help Britain Prosper.

Group Executive Committee