Why invest in Lloyds Banking Group?
Our strategic vision, how we create value and what sets us apart.
Our strategic vision
UK customer-focused digital leader and integrated financial services provider, capitalising on new opportunities, at scale.
How we create value, and what sets us apart
We have a number of distinct competitive strengths that collectively differentiate our proposition.
Leading UK customer franchise with deep customer insight
More than 27 million customers, with extensive reach across the UK. Customer data and analysis ensures we can meet the needs of these customers more effectively.
Unique customer proposition
Serving all our customers’ banking, investment and insurance needs in one place through a comprehensive product range.
All-channel distribution focus with digital leadership and trusted brands
Operating through a range of distribution channels ensures our customers can interact with us when and how they want.
Operating at scale with cost discipline
Our scale and efficiency enable us to operate more effectively.
Focused and capital generative business model
Allowing significant investment while returning capital to shareholders.
Financial strength and disciplined risk management
Strong capital position. Continue to take a disciplined approach to risk, as reflected through the quality of our portfolio and underwriting criteria.
Dedicated colleagues with strong values
Highly engaged, customer focused, diverse workforce with significant expertise and experience.
Download our annual report to read more about our business model.
Who we are
We Help Britain Prosper by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.
27m
customers across multiple well-known brands
#1
digital bank in the UK
>325
years of history
£5.5bn
statutory profit after tax in 2023
Our brands
Our strategy
Building on our strong foundations and distinct competitive strengths, our purpose of Helping Britain Prosper forms the basis of our strategy to profitably deliver for all of our stakeholders.
"In 2023 the Group remained focused on proactively supporting people and businesses through persistent cost-of-living pressures, whilst financing their ambitions and growth. This has come alongside strong progress on our strategy and delivering increased shareholder returns, guided as always by our core purpose of Helping Britain Prosper.
The Group delivered a robust financial performance, meeting our 2023 guidance, driven by income growth, cost discipline and strong asset quality. This performance enabled strong capital generation and increased shareholder distributions."
Charlie Nunn, Group Chief Executive
Related content
Environmental, social and governance
Core to our purpose and strategy is our focus on building a more inclusive society and supporting the transition to a low carbon economy.
Annual report and accounts
Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance.
Our leadership team
Meet the team who make up our Group Executive Committee, leading our strategy in pursuit of our purpose to Help Britain Prosper.