Our strategic vision

UK customer-focused digital leader and integrated financial services provider, capitalising on new opportunities, at scale.

How we create value, and what sets us apart

We have a number of distinct competitive strengths that collectively differentiate our proposition.

Leading UK customer franchise with deep customer insight

More than 27 million customers, with extensive reach across the UK. Customer data and analysis ensures we can meet the needs of these customers more effectively.

Unique customer proposition

Serving all our customers’ banking, investment and insurance needs in one place through a comprehensive product range.

All-channel distribution focus with digital leadership and trusted brands

Operating through a range of distribution channels ensures our customers can interact with us when and how they want.

Operating at scale with cost discipline

Our scale and efficiency enable us to operate more effectively.

Focused and capital generative business model

Allowing significant investment while returning capital to shareholders.

Financial strength and disciplined risk management

Strong capital position. Continue to take a disciplined approach to risk, as reflected through the quality of our portfolio and underwriting criteria.

Download our annual report to read more about our business model.

2023 annual report

Who we are

We Help Britain Prosper by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.


customers across multiple well-known brands


digital bank in the UK


years of history


statutory profit after tax in 2023

Our brands

Our strategy

Building on our strong foundations and distinct competitive strengths, our purpose of Helping Britain Prosper forms the basis of our strategy to profitably deliver for all of our stakeholders.

"In 2023 the Group remained focused on proactively supporting people and businesses through persistent cost-of-living pressures, whilst financing their ambitions and growth. This has come alongside strong progress on our strategy and delivering increased shareholder returns, guided as always by our core purpose of Helping Britain Prosper.


The Group delivered a robust financial performance, meeting our 2023 guidance, driven by income growth, cost discipline and strong asset quality. This performance enabled strong capital generation and increased shareholder distributions."


Charlie Nunn, Group Chief Executive

Related content

Environmental, social and governance

Core to our purpose and strategy is our focus on building a more inclusive society and supporting the transition to a low carbon economy.

ESG at Lloyds Banking Group

Annual report and accounts

Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance. 

Annual report highlights

Our leadership team

Meet the team who make up our Group Executive Committee, leading our strategy in pursuit of our purpose to Help Britain Prosper.

Group Executive Committee