Building our values-led culture.

Our Values and Behaviours are the foundations of our culture; our guiding light and our moral compass. They ensure we understand what is expected of each other every day.

Guided by our values  

Team having a meeting

Putting customers first

We care about our customers, putting them at the heart of everything we do by seeking to continually improve the customer experience and build relationships.

Girl on a train looking at her phone

Keeping it simple

We focus on what matters and strive to simplify the way we work to ensure we are a sustainable organisation which is easy to do business with.

Volunteers handing out hot drinks

Making a difference

We trust each other and work collaboratively so we can all be the best we can be, for each other and our customers.

Responding to Coronavirus

How we’re making a difference together

We understand that everyone has been affected in many different ways through this pandemic and we’re proud of how we have supported colleagues through these incredibly tough months, from protecting colleague wellbeing to clarity in our communications. We’ve learned a lot and as we move forward we’re keen to use these learnings to adapt for the future in our new ways of working.


Given the challenges of Covid-19, we’ve had to adapt in the way that we volunteer by offering micro-volunteering as an option for colleagues.

Read some of their stories
Niki hosts a virtual yoga class for Lloyds Banking Group colleagues

Virtual yoga in lockdown

Niki has been helping colleagues by running virtual Yoga sessions during lockdown. 

Read Niki's story

Helping Britain Prosper

Our purpose here at Lloyds Banking Group is to help Britain prosper. We have served Britain through our products and services for more than 250 years, across every community, and millions of households.

Our success is interwoven with the UK's prosperity and we aim to Help Britain Prosper by operating as a responsible, sustainable and inclusive Group. This underpins our purpose and the way we deliver our strategy.

Our approach to responsible business ensures that colleagues are equipped to make the right decisions supported by our values-based culture and the way we embed responsible business in our policies, processes and training.

Our colleagues, Helping Britain Prosper

Homless person in the City

Banking for homeless people

Homelessness is a very real challenge facing all cities across the UK. Our colleagues in the Lloyds Bank Flagship Branch on Manchester’s Market Street, in partnership with local charities, help individuals affected by homelessness to access banking products. 

Hear their story
Two women having lunch together

Regaining financial independence

Colleagues in a number of our Lloyds Bank branches, including Cardiff’s Queen Street, are helping people regain financial independence. 

Colleagues have worked pro-actively with a number of local charities and organisations to support customers in a variety of vulnerable circumstances who have struggled to get access to a bank account.

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Our charitable partnerships

Our four independent charitable Foundations are critical to our vision of tackling social disadvantage. We partner with local charities to help overcome complex social issues and rebuild lives.

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Race action plan

We have been striving for inclusion and equality, but there is much more to do. We've stepped up our commitment to Black colleagues with a new 'Race Action' plan.

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Inclusion and Diversity

Together, we make Lloyds Banking Group stronger and the best bank for customers.  We’re working hard to build an inclusive bank that reflects the diversity of modern Britain.

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