Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our values are the foundation of our culture. They underpin the work of everyone here.
People-first
Bold
Inclusive
Sustainable
Trust
Our values were developed in consultation with thousands of colleagues across the Group, informed by their views on our culture, behaviours we need to focus on and what’s important to reward and recognise. We wanted to make sure they'd be meaningful and that our people could identify with them.
These values reflect our strategy and help to give colleagues the complete picture – why we’re here, what we're aiming to do, and how we’ll work together to make it happen.
12,000
colleagues had their say by telling us which version of the values they preferred.
4 in 5
colleagues said they feel that our purpose and values are meaningful to them.
How we show up matters and our values are the foundation of everything we do. They help us make decisions and reflect our strategy. We won't walk past behaviour that goes against them.
We listen, care for, and support our people as individuals, never compromising on their safety or wellbeing.
We always act in the best interests of our customers, bringing them the experiences they deserve, and protecting them from the ones they don’t.
We challenge ourselves to do things differently, we innovate and experiment, always striving to better serve our customers
Whether it’s something personal or work-related, we act with integrity and honesty and know that we must speak up when something's not right.
We’re inclusive to everyone, learning about and embracing our differences and seeking out diverse perspectives.
We show respect to each other and our customers, having zero tolerance on discrimination, harassment or abuse of power of any kind.
We champion sustainability to care for our planet.
Our decisions have consequences, and we take responsibility for the impact of our actions, ever mindful of using resources wisely to create a more sustainable future.
We give each other the space and support to take things on and see them through.
Our customers trust us, so we treat them, their data and our systems with the respect they deserve.