Our purpose and strategy
Our purpose is Helping Britain Prosper.
Lloyds Premier, a new bank account from the UK’s biggest bank, is now available - bringing together the best in financial perks and premium lifestyle services, designed for people with income or assets over £100,000.
As the only UK provider which brings together banking, savings, mortgages, cashback, remote Family GP and wellbeing services, lifestyle benefits, travel perks, and financial coaching, Lloyds Premier offers benefits worth over £100* every month, with customers able to access and manage their account on-demand through Lloyds’ award-winning mobile app.
Lloyds Premier comes with a host of new, exclusive perks with a great digital experience:
“Lloyds Premier is more than your everyday bank account. We know customers are busy, often time-poor, with work, family and personal commitments all clamouring for attention. Enter Lloyds Premier – a bank account delivering a massive range of perks, worth over £100 every month. Our customers have told us what they want to achieve financially and what's holding them back – so we've developed a unique account, designed to meet their needs, which will help empower them to reach their financial goals."
Jo Harris Director of Consumer Relationships, at Lloyds
Lloyds Premier also comes with great benefits Lloyds already has to offer:
“Lloyds Premier is incredible value – particularly as the account comes with cashback and credit interest, which means many people will make money by having a Lloyds Premier account. We’re the UK’s largest bank and the sole integrated provider of banking, insurance and wealth services, which means we’re uniquely placed to meet the demands of customers with more complex financial needs."
Jo Harris Director of Consumer Relationships, at LloydsCustomers must pay in £5,000 each month or have £100,000 of savings or qualifying investments with Lloyds to be eligible for this account. The monthly fee of £15 will be refunded each month a customer meets the eligibility criteria. Accounts are regularly reviewed, with customers contacted if they aren’t meeting the criteria.
“Lloyds Premier is a strategically important milestone in our growth ambitions for affluent customers - a part of the market where we have historically been under-represented. Our new Lloyds Premier account is the latest way we are delivering for our affluent customers, offering experience-led, tailored and personalised solutions in financial, health and lifestyle, while growing our presence in this part of the market.”
Jo Harris Director of Consumer Relationships, at Lloyds