Cavendish Online

Cavendish Online is a leading UK protection business which offers hybrid direct-to-consumer, guided and advised life insurance, critical illness and income protection services.

As one of the UK's leading online life insurance brokers, Cavendish Online is committed to helping customers find affordable quotes for life insurance and other protection products from many of the country’s top insurance providers. It’s a thriving e-commerce company and a recognised change-maker in the protection industry, offering hybrid direct-to-consumer, guided and advised life insurance, critical illness and income protection services.

Cavendish Online was founded in 2000 by Ian Williams, who believed that the life insurance market needed a new approach where charges fairly reflected the amount of work financial advisers did for their clients – an innovative take which has been welcomed by many in the industry.

Cavendish Online was acquired by Lloyds Banking Group in 2022.

Our brands

Lloyds Banking Group is best known for its portfolio of brands, including many household names. Together, they enable us to serve the diverse and evolving needs of our customers across the UK.