Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our 2025 report provides an update on how we are Helping Britain Prosper in a way that delivers long-term profit and returns, whilst creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.
>£22bn
of financing supporting social housing since 2018
>£70bn
in sustainable finance since 2022
£35bn+
of new finance available to companies operating and investing in the UK in 2026
>£5m
raised for Crisis and the Simon Community since 2023
Charlie Nunn Group Chief Executive"Our support for major national projects, including Sizewell C, reflects our commitment to backing large-scale, clean power that will help secure reliable, affordable UK energy."
We are Helping Britain Prosper by creating a more sustainable and inclusive future – shaping finance as a force for good.
Our vision is to be the UK customer-focused digital leader and integrated financial services provider, capitalising on new opportunities, at scale.
We are committed to delivering profitable solutions that advance a more inclusive and sustainable UK.
By staying true to our purpose and prioritising the needs of our customers, colleagues and communities, we unlock new growth opportunities, strengthen business resilience, and generate sustainable, long-term returns for our shareholders.
Our strategy is driven by our purpose, with each of the five pillars below woven into our core strategic priorities and helping deliver shareholder value.
Facilitating access to safe, good-quality, and affordable housing for households across the UK.
Purpose in action
Ray lost his sight on his 49th birthday and soon after found himself without a stable place to live. Sofa surfing and nights on the street left him feeling hopeless, but moving into a social home gave him safety, dignity, and a future to look forward to.
Empowering people and businesses to thrive, grow and have a more prosperous future by providing the right financial propositions, tools, guidance and access to finance is core to how we are Helping Britain Prosper.
Our aim is to help people and businesses build their financial security so that they don’t need to fear what tomorrow may bring. We are constantly evolving and developing new products, tools, and experiences and building these entirely around our customers’ needs to financially empower them for today and tomorrow.
Our support and services are available to our customers in a multi-channel way, ensuring they can rely on us in everyday or specific and challenging situations.
80%
of customers who enter collections are back to financial health within a month
£8.2bn
of interest paid to savers in 2025.
Our aim is to provide financial propositions and services that will help people and businesses achieve their ambitions and goals: from saving for a specific objective, through managing credit profile to be able to borrow responsibly, to accessing the right information, networks and finance that will empower businesses to start up, grow and fulfil their potential.
>500k
customers improving their credit score each quarter through using your credit score
>38,000
hours of targeted support delivered to >9,000 black, women and disabled entrepreneurs
We want our customers, clients and communities to be equipped with the right tools, guidance and propositions to build a financially more secure and sustainable future.
>7,000
Ready-Made pension accounts opened since launch with 27% for customers under the age of 35 years old
41%
of accounts opened by those who are self-employed, helping those considered most at risk of not having sufficient pensions to meet basic standards of livings at retirement
We believe digital and financial inclusion is about providing access to technology or financial products and equipping individuals and businesses with skills, confidence and opportunities. Our efforts reach across diverse segments and communities, aiming to help them feel empowered.
>20,000
lessons completed through Doshi that uses gamification to make financial education engaging and impactful
>71,000
Small businesses have accessed our Lloyds Bank Academy financial and digital capability resources
Purpose in action
Our Dundee Tech School teams have now reached one year maturity, and have launched eight gamified experiences and two games to help our Scottish Widows customers to understand their pension savings.
With roots going back over 250 years, Lloyds Banking Group has played a pivotal role in supporting individuals, businesses and communities right across the country.
2025 marks the 40th anniversary of our four charitable Foundations, demonstrating the Group’s long-term commitment to communities across the UK and Northern Ireland. The Foundations support small and local charities tackling social disadvantage in the areas that need it most.
We aspire to be the UK’s leading business for inclusion – supporting our customers, colleagues and communities.
Reflecting the society we serve is at the heart of our transformation. It enables us to design products and services that truly meet customer needs, attract exceptional talent and build stronger connections with communities.
At Lloyds Banking Group, inclusion isn’t an add-on – it’s a driver of progress for colleagues, customers and communities.
84%
Strong inclusion score from 2025 MyVoice annual engagement survey
40.4%
of executive roles held by women and 17.5% of executive roles held by Black, Asian or Minority heritage colleagues
We focus on social mobility and remain committed to removing barriers and providing opportunities for people from all socio-economic backgrounds to reach their potential.
Top 75
Recognised in the Top 75 Social Mobility Employer Index, debuting at 40th place
22%
Overall 22% of our UK colleagues are from low socio-economic backgrounds
The health, safety and wellbeing of our colleagues is a key priority for the Group.
We take a risk-led approach, guided by data insights and our organisational values, and informed by emerging trends to invest in a high-performance, human-centred culture.
1,703
wellbeing advocates onboarded across our business
+23
2025 eNPS (increased by 15 points from last year)
In 2025, we continue to build on our commitment to colleague learning and development, with a strategic focus on reskilling, digital transformation and the cultivation of critical people skills.
Our approach is shaped by the successes and lessons of 2024, as we expand pathways, use technology to empower colleagues, and foster an inclusive, adaptable workforce which is fit for the future.
c.10k
colleagues participated in Data & AI summer school in 2025
Building confidence in developing new skills to transform how we show up for customers
We are committed to supporting the UK’s transition, identifying profitable solutions to building a more inclusive and sustainable UK society – shaping finance as a force for good.
Purpose in action
This year we continued bringing nature closer to our people and places through targeted actions.
We have an important role to play in creating a more sustainable and inclusive future for people and businesses, by shaping finance as a force for good.
We have a key role to play in transistion the UK economy towards net zero, and our focus is on financing the transition to build a more sustainable future.
Our colleagues are key in delivering the Group's ambitious transformation and growth strategy.
Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance.
Increasing the supply of social and affordable housing
The Group has a long-standing commitment to support new finance to social housing, a sector we have championed for decades.
Since 2018, we have supported £22.7 billion in finance to the sector through commercial lending and deal facilitation enabling more homes to be built and maintained. Our social housing portfolio provides a consistent, low risk, source of income generation.
Highlight
£3.2bn
of new finance supporting the social housing sector in 2025.
Our impact
>£22.7bn
of financing supporting social housing since 2018