Our purpose and strategy
Our purpose is Helping Britain Prosper.
Being based in our Bristol hub has enabled Sally to have the best of both worlds: a fast-paced career as Director of Strategy and Business Development, and a great lifestyle in the South West.
Looking into the future to think about how we can achieve better outcomes for customers is what drives me every day. As part of our strategy we're constantly looking upwards and outwards, envisioning the next two, five, and even 20 years. The pace of technological change, especially with the rapidly evolving advancements in AI, means we need to stay ahead of the curve.
That's why I spend lots of time meeting people outside the organisation, from FinTechs to regulators to consultancies, to really understand the latest data and trends. Technology underpins many of our plans to support customers, and there’s so much potential.
One of the most rewarding aspects of my job is innovating and building solutions to help customers make the most of their money, increase their financial confidence and empower them to achieve their goals.
Many people, particularly women and those from ethnic minorities, aren't investing as much as men today – we're working hard to change that. By offering engagement tools alongside simple products, such as ready-made investments, we’re making it easier for people who are new to investing.
We're also starting to explore how AI can help our customers manage their money more effectively, pulling together vast amounts of data alongside our years of expertise to offer proactive insights. By understanding the deep needs of our customers and working closely with behavioural scientists, we're able to create innovative solutions that support their life and financial goals.
“The Bristol hub offers so much – from cycling changing rooms and a canteen with healthy food options, to river views and a gym.”
Working in the Bristol hub has been a game-changer for me. After spending most of my career living across numerous global financial cities, I made a lifestyle choice to move to Bristol shortly before having my daughter.
When I returned to work, I was worried I may have to choose between a great career and the lifestyle I wanted, but my role at Lloyds Banking Group gives me the best of both worlds! I get to build a fantastic team here in Bristol, tapping into the incredible talent in the South West. Lloyds Banking Group truly represents the UK population, and it's exciting to be part of that.
The Bristol hub offers so much – from cycling changing rooms and a canteen with healthy food options, to river views and a gym. There's always something going on, whether it's events or the half-done puzzle by the coffee mugs. Even the little things, like the move from plastic jugs to sustainable milk dispensers, reinforce that it’s a values-driven place to work.
Looking to the future, I'm excited about the possibilities. By investing in our colleagues and being at the forefront of technology in our industry, we're able to deliver even better outcomes for our customers. It's an exciting time to be part of this fast-paced journey.
Take a look at what our office in Bristol has to offer.
With hubs across the UK, there's a place for you. Whoever you are and wherever you are. Come and help us build the future of finance from one of our state-of-the-art, sustainble spaces.