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Young women who invest are building significantly larger portfolios than their male peers and are more likely to actively manage their investments, despite remaining significantly underrepresented among younger investors, according to new data from Lloyds.
Data from Invest Wise, Lloyds’ investment platform that offers no account fees to 18 to 25-year-olds, shows young women account for less than a third (32%) of investors.
However, those who do invest are building larger portfolios than their male counterparts. The average Invest Wise portfolio held by women aged 18 to 25 is worth £14,040, almost £4,600 more than the average held by young men (£9,450).
Young women are also more engaged investors. More than two thirds (69%) of female Invest Wise account holders are classed as active investors, compared with just 56% of men.
The findings challenge common assumptions about investing, suggesting the issue may be participation rather than engagement among younger women.
Separate analysis of new Lloyds’ investment customers across all age groups suggests women often take a more measured approach when they begin their investment journey.
Women who opened a new investment account during 2025 typically took slightly longer to fund their accounts, made fewer trades in their first 90 days and initially invested slightly smaller amounts than men.
Lauren Gradys Investment Specialist, LloydsOne of the most striking findings is that while young women are less likely to invest than men, those who do are often highly engaged and building larger portfolios. The data suggests the challenge isn't a lack of interest in investing, it's helping more young women feel confident taking that first step. Investing can sometimes feel complicated or intimidating, particularly for first-time investors. But getting started doesn't have to mean investing large sums of money or becoming an expert overnight. Making investing simpler, easier to understand and more accessible can help more people feel comfortable beginning their investment journey.
|
BEHAVIOURAL METRIC |
WOMEN |
MEN |
|---|---|---|
|
BEHAVIOURAL METRIC Days from account opening to first funding |
WOMEN 17 |
MEN 13 |
|
BEHAVIOURAL METRIC Average trades in the first 90 days |
WOMEN 1.22 |
MEN 1.94 |
|
BEHAVIOURAL METRIC Average funding in the first 90 days |
WOMEN £12,110 |
MEN £13,180 |
|
BEHAVIOURAL METRIC Average portfolio value after 90 days |
WOMEN £10,550 |
MEN £14,260 |
|
BEHAVIOURAL METRIC Proportion of portfolio in securities |
WOMEN 89% |
MEN 92% |