Our colleagues chosen charity partnership is with Mental Health UK which launched in January 2017. The initial target of raising £4 million over two years was set, but colleagues and customers quickly exceeded expectations, raising an astonishing £8.6 million and smashing our original ambition. Following a decision by colleagues to continue with our partnership, we have now entered our fourth year of working together, with the focus on mental health resilience in young people.
Our colleagues and customers continue to demonstrate their commitment, with total funds raised having now exceeded £12 million. With 1 in 4 people living with a mental health condition, it’s a cause that still resonates widely with so many, which is why we’re delighted to be continuing our charity partnership with Mental Health UK for further year – making it a five-year partnership.
Our aim is to raise a further £4 million by the end of 2021 to expand ‘Bloom’ - a UK-wide programme delivered in schools and colleges which supports young people’s mental health resilience.
Bloom aims to reach half a million young people through the programme, where they will be taught skills and techniques that will help them with challenges like exam pressure, relationships and managing their time. The programme will also see 2,500 teachers trained by Bloom’s trainers.