Digital Analytics Assistant Manager (Marketing)

JOB TITLE:  Digital Analytics Assistant Manager (Marketing).

SALARY: £47,790 to £73,000pa (dependent on location and experience) plus the benefits listed below.

LOCATION: London or Bristol.

HOURS: 35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

The Marketing Effectiveness team works within Customer Insights, Planning & Effectiveness, part of the Brands, Marketing & Experience (BMX) team Lloyds Banking Group. BMX is a Groupwide function responsible for creating strong, inclusive, sustainable brands that enhance customer experience and support growth.

Join the Marketing Effectiveness team at Lloyds Banking Group as a Digital Analytics Manager, where you'll transform complex digital data into actionable insights that drive smarter marketing decisions. You'll lead performance analysis across paid and owned channels, develop attribution models, and deliver compelling data stories that influence strategy. Collaborating with internal teams, media partners, and agencies, you'll ensure data-driven decisions enhance marketing ROI. This role is ideal for a commercially minded analyst with strong technical skills, a passion for storytelling, and a drive to make a measurable impact.

About the Role

We’re looking for a curious and data-driven Assistant Manager, Marketing Analytics to join our growing Marketing team at Lloyds Banking Group. This is a fantastic opportunity for someone with a strong foundation in marketing analytics who’s ready to take the next step in their career. If you enjoy working with data, uncovering insights, and helping shape marketing strategy then we’d love to hear from you!

You’ll support the delivery of marketing performance insights across digital, CRM, and ATL channels. You’ll also work closely with senior analysts, media teams, and marketing stakeholders to help evaluate campaign effectiveness, build attribution models, and contribute to marketing mix modelling (MMM) projects.

And you’ll play a key role in turning data into stories—helping the business understand what’s working, what’s not, and where to optimise for better results.

Key responsibilities

• Support the development and maintenance of attribution models to evaluate channel performance.

• Assist in the delivery of marketing mix modelling (MMM) projects in collaboration with internal teams and external partners.

• Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.

• Translate data into clear insights and recommendations that support marketing decision-making.

• Collaborate with platform and channel teams to ensure accurate tracking and measurement.

• Contribute to test-and-learn initiatives by supporting the analysis of A/B and multivariate tests.

• Present findings in a clear, engaging way to both technical and non-technical stakeholders.

About you

• Experience in a marketing analytics or performance analytics role.

• Understanding of digital attribution techniques (e.g. last-click, linear, time decay, data-driven, multi-touch) and marketing mix modelling (MMM) principles.

• Proficiency in tools such as:

  • Analytics: Google Analytics (GA4), Adobe Analytics.

  • Data & Querying: Python, R, SQL, Excel, BigQuery.

  • Visualisation: Power BI, Tableau, Google Data Studio.

• Strong analytical and problem-solving skills with attention to detail.

• Ability to communicate insights clearly and confidently to a range of audiences.

• A proactive mentality with a willingness to learn and grow in a fast-paced environment.

What we can offer you in return

In addition to the competitive base salary you'll also receive:

• Discretionary annual group performance share bonus.

• Generous employer pension contribution up to 15%.

• Private medical health cover.

• Access to share schemes and staff discounts.

• 28 days holiday entitlement plus bank holidays.

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If this role sounds like it's of interest then we’d love to hear from you!