Customer Analytics Manager

JOB TITLE: Customer Analytics Manager

SALARY: The salary banding is £59,850 - £73,150

LOCATION: Chester, Edinburgh, Leeds or Newport

HOURS: 35 hours, full time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

This is an exciting time to join the Consumer Lending Cards Team to influence the strategic direction of the UKs largest consumer finance provider.  You'll be responsible for identifying, shaping and delivering innovative marketing and growth opportunities across our four brands – Lloyds, Halifax, BoS and MBNA and via our own and third-party digital channels, delivering fair value for customers and ensuring responsible lending within risk appetite.

Our Commercial teams optimises the financial performance and strategic objectives of the Loans business. As a Customer Analytics Manager, you’ll provide commercial leadership to optimise our customer and financial performance, proposition development, marketing and customer loan demand within our channels and journeys.

What will I be doing?

• Leading the identification and evaluation of new customer growth opportunities, including marketing analytics, customer segmentation, and commercial modelling
• Developing and delivering pivotal initiatives that support the Loans growth agenda, including new propositions, partnerships, and digital journeys
• Collaborating with Product Management, Marketing, Finance, and Digital teams to shape and implement customer centric growth strategies
• Building compelling reasons and securing customer alignment and investment
• Monitoring and reporting on the performance of critical initiatives, identifying risks and opportunities to optimise delivery
• Maintaining a strong understanding of market trends, competitor activity, and customer needs to inform strategic decision-making
• Assisting with crafting the yearly operating plan and long-term planning process
• Applying coding and modelling techniques to build and validate forecasting tools and scenario simulations

Why Lloyds Banking Group

We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.

What you’ll need

• Strong People Leadership and interpersonal Skills
• Critical Thinking & Commercial Acumen: Ability to think long-term and identify commercial opportunities that align with customer needs and business goals. Highly numerical, data-driven individual, responsible for maximising commercial performance, having a clear understanding of financial metrics and performance drivers
• Intellectually & Analytically Curious: Unafraid to challenge the status quo, have an intellectually curious outlook, where you seek to innovate and adapt quickly from setbacks.
• Delivery Focus: Able to manage multiple priorities and deliver results in a fast-paced environment. Experience in leading cross-functional initiatives is a plus.
• Data Analytics: Experience in building and validating models for forecasting, pricing, and segmentation. Proficient in coding languages and tools such as Agentic AI, Machine Learning, Python, SQL, SAS, VBA, Power BI, Google Analytics, Adobe Analytics, and Tableau.
• Communicate & Influence: Present and influence effectively at all levels of the organisation, including Managing Director level.
• Market Awareness: Strong understanding of the external environment, including customer trends, competitor strategies, and regulatory developments.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from underrepresented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know

Please note - South Wales location is currently Newport, but will be Cardiff on opening of the site in 2026.

We also offer a wide ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.