Marketing Manager - PRS - Lloyds Living

Key Responsibilities

Development launches & lease-up

• Lead the end-to-end marketing of our BTR developments, from early awareness and pre-launch activity through to launch, lease-up and stabilisation
• Deliver marketing activity in line with Lloyds Living’s development launch strategy, ensuring consistent, high-quality execution across the portfolio
• Work closely with the leasing team to drive enquiries, applications and conversions throughout lease-up
• Support re-let marketing activity across stabilised schemes to help minimise void periods and maintain occupancy

Marketing strategy & campaigns

• Create development-level marketing strategies informed by market research, local context and target audience profiling
• Plan and deliver integrated campaigns across digital, social, property portals, paid media, email, print and local activity
• Plan development launch events and oversee show home briefing and installation
• Work with the brand team to align brand awareness activity with development launches and property marketing

Content & campaign execution

• Manage the creation of all development marketing collateral, briefing and overseeing third-party creative agencies
• Brief and oversee CGIs, photography, videography, virtual tours and drone content for developments and homes
• Plan and brief social-first content to promote our developments and homes across social media
• Ensure all content required for website launches and portal listings is created, stored and kept up to date
• Manage and optimise property portal products and paid media campaigns, working with media agencies to maximise performance
• Manage email marketing and lead nurture campaigns, working closely with the leasing team to ensure prospects are effectively funnelled from early awareness and enquiry through to application

Performance & budget management

• Track performance across all marketing channels including property portals, paid media, social media, website, OOH and email
• Use insight and data to continually optimise activity and inform future launch strategies
• Manage development-level marketing budgets, ensuring spend remains on track and delivers strong ROI

Stakeholder & agency management

• Collaborate closely with internal teams including Mobilisation, Leasing, Property Operations and Brand
• Manage external agencies and suppliers to ensure timely, high-quality delivery

What we’re looking for

• 5+ years’ experience in property marketing, ideally within Build to Rent or residential lettings
• A relevant marketing degree or qualification (desirable but not essential)
• Strong understanding of demand generation and lead funnel management
• Proven experience delivering multi‑channel property marketing campaigns
• Hands-on experience with digital marketing, property portals and paid media
• Confident briefing and managing creative and media agencies
• Strong content creation and copywriting skills
• Ability to manage multiple projects and priorities effectively
• Data-led approach with experience using performance insight to optimise marketing activity
• A team player with strong communication skills

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We're committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. If you'd like an adjustment to the recruitment process just let us know.

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.