Area Director, Asset Finance (SME Banking)

  • Salary range
    £92,701 - £109,060
  • Location
    Birmingham, Cardiff, Leeds, Liverpool, Manchester
  • End date
    Tuesday 05 May 2026
  • Job type
    Permanent

Posted date

Posted Today

Job ID

155660

Agile Working Options

Job Share; Flexibility in when hours are worked

Job description

JOB TITLE: Area Director, Asset Finance (SME Banking)

SALARY: Competitive - will be discussed at interview stage

LOCATION(S): Midlands & North West of England

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

About this Opportunity:


We're now looking for an Area Director - Asset Finance Sales to work across our Midlands, North West & Wales region. Reporting to the Managing Director, Asset Finance Sales you'll be responsible for driving Asset Finance new business. This will include leading, coaching & developing a Sales team to achieve a series of financial and non financial measures as well as contributing to the strategic planning and delivery of the Asset Finance team. In this strategic sales leadership role, you'll have an excellent opportunity to develop a team. You'll use your strong external network and understanding of the asset finance product, to support development of the proposition as well as deliver against key performance objectives.

What you’ll be doing:

  • Leading and motivating a team of office and field based salespeople, to deliver asset finance products to both existing and new clients and achieve both financial and non-financial targets

  • Build & manage key stakeholder relationships - both internal (Coverage/Risk/Product/Operations) and external (Clients/KBIs/Brokers).

  • Collaborate effectively across SCS to assist in product development, identifying/mitigating risk and enabling wider product and business transformation as we grow.

  • Build and maintain an effective external network to ensure maximisation of opportunity across all channels. Ensure common goals and strategic alignment with the wider Group to drive product offerings into our client base.

  • Grow product penetration by effectively introducing suitable, additional LBG products to Asset Finance clients.

  • Provide effective feedback to team members to assist them in their in role development and future ambitions.

Why join us?

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for?

  • A knowledge of Asset Finance is a key requirement.

  • Sales Leadership experience – previous line management experience, or experience in coaching, development, performance management.

  • Strong communication and partnering skills with experience in building and managing relationships with clients and influential partners.

  • Credit Analysis – Strong commercial reasoning skills with the ability to assess, analyse and interpret financial information.

  • Strong presentational skills including the ability to communicate with and influence key customers.

  • A desire to realise the potential in others, deliver excellent client service and drive growth of our wider business.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

Ready for a career where you’ll learn and thrive? Apply today and find out more.

Think all banks are the same? You'd be wrong.

We're a fast paced, forward thinking business that's shaping finance as a force for good.
A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

Think all banks are the same? You'd be wrong.

We're a fast paced, forward thinking business that's shaping finance as a force for good.
A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

Benefits that work for you

Our benefits are designed to support you both in and out of work. We offer a competitive pay and benefits package including health insurance, pension, holiday allowance, family leave and flexible working. 

Development and progression

With us, your development is a priority, and we’ll ensure you have the right tools to grow and learn.

Our offices

Our newly renovated offices boast state-of-the-art tech and top-class facilities to help colleagues to connect, collaborate and thrive in an environment so they can do their best work for our customers. 

A talent community for you

Not ready to apply for anything just yet? Don't worry, join our talent community. We're matching amazing people to new opportunities every single day.
 

Join our talent community

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.