Head of Trading - General Insurance

JOB TITLE:  Head of Trading – General Insurance

LOCATIONS: Leeds or Edinburgh

HOURS: Full time 

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy. 

Why join us?

We’re investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.

We’re on an exciting journey to transform the Insurance business within Lloyds Banking Group; we’re focusing on the future, investing in our technologies, workplaces, and colleagues to make it an outstanding place for everyone, including you.  An exciting opportunity has arisen for someone to lead and drive General Insurance (GI) sales performance, with primary responsibility for Bancassurance outcomes. You will lead the conversion of bank-generated leads into sustainable GI sales growth, ensuring Insurance is embedded seamlessly into LBG customer journeys.

What you’ll be doing

Operating across Lloyds Banking Group, the role involves setting and delivering the GI trading strategy across Bancassurance, Corporate Partners and Aggregator channels, balancing commercial growth, customer outcomes and regulatory expectations.
We're searching for a customer obsessed, values-led leader to own and deliver this large-scale transformation – up for the challenge?

Your key accountabilities will include:

Bancassurance Trading

• Own end‑to‑end GI Bancassurance sales performance, including volumes, income, conversion, and profitability.
• Define and deliver the Bancassurance trading strategy, aligned to bank distribution priorities and customer propositions.
• Maximise conversion of bank‑generated leads through digital, app, branch, telephony, and assisted sales journeys.
• Embed GI propositions into core bank customer journeys, using customer insight and behavioural data.
• Act as the senior GI interface to Consumer Relationships leadership, positioning GI as a core driver of customer value.

Channel Strategy

• Own the GI trading strategy across Bancassurance, Corporate Partners, and Aggregators.
• Maintain GI market share, whilst setting clear channel roles and priorities, protecting and strengthening bank‑led opportunities.
• Provide executive‑level insight on trading performance, market dynamics, and risks.

Digital, Marketing & Insight

• Lead digital sales optimisation, particularly within bank‑owned channels.
• Partner with Marketing to optimise campaign effectiveness and return on investment.
• Use advanced data and analytics to find opportunities, diagnose performance, and drive action.

Leadership & Governance

• Operate as a senior leader, engaging with and influencing outcomes across Consumer Relationships and Lending, GI Platform and IP&I Support Teams
• Provide exceptional leadership to the team, mentoring, coaching and developing colleagues to deliver high performance.
• Lead large‑scale change and transformation to improve sales effectiveness and customer experience.
• Ensure trading activity delivers strong customer outcomes, aligned to Consumer Duty and regulatory expectations.

What we’re looking for?

• 10 + years Deep Bancassurance expertise with a proven track record of converting bank‑generated demand.
• Strong understanding of bank distribution models and customer journeys.
• Proven digital sales and marketing capability.
• Highly effective senior influencer, change leader and managing teams to deliver high performance.
• Strong analytical and commercial judgement.
• Experience leading senior teams in a regulated financial services environment.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.  ​We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.​ We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.​ ​We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.​

Ready to make an impact? Apply today.