Senior Manager - Brand Partnerships

JOB TITLE: Senior Manager - Brand Partnerships

LOCATION(S): London or Bristol

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites mentioned above. Colleagues with disabilities can be supported with workplace adjustments, including hybrid working expectations in line with our Flexibility Works policy.

What you’ll be doing

This is a unique opportunity to shape and scale high-impact brand partnerships that drive real commercial and customer value across one of the UK’s largest organisations.

As a Senior Brand Partnerships Manager, you’ll play a key role in building and delivering Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data and technology partnerships.

You’ll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You’ll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group.

In this role, you’ll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You’ll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long-term impact, brand alignment and measurable success.

You’ll contribute to a culture that is collaborative, ambitious and customer-focused—where you’re encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.

Why join us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for

• 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)

• Strong stakeholder management experience with the ability to influence senior leaders and build long-term, strategic relationships

• Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement

• Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation

• Experience managing agencies and third-party partners (5+ years), including budget management, governance and performance oversight

• Strong leadership capability, with experience managing, coaching and developing high-performing teams

And any experience of these would be great:

• Existing network within the brand partnerships or sponsorship landscape

• Experience working across media, data or technology-led partnerships

• Background in large-scale brand activation campaigns

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We offer a wide‑ranging benefits package, including:

• A generous pension contribution of up to 15%

• An annual performance‑related bonus

• Share schemes including free shares

• Benefits you can tailor to your lifestyle, such as discounted shopping

• 30 days’ holiday, plus bank holidays

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!