Lettings & Marketing Co-Ordinator - Lloyds Living

Purpose of the Role

To support occupancy and revenue performance across a portfolio of residential developments managed by third-party operators by coordinating lettings-led marketing activity, maintaining accurate availability and marketing information, and delivering site-specific and portfolio-wide campaigns. The role acts as the central point of coordination between internal stakeholders, managing agents and external agencies to ensure marketing activity is timely, accurate, compliant and aligned to leasing priorities.

Key Responsibilities

Portfolio Lettings Performance Support (Third-Party Managed)

• Attend weekly lettings and marketing meetings to review occupancy performance, lead flow, pipeline and campaign effectiveness across the third-party managed portfolio.
• Monitor availability, deals and leasing activity across all sites, ensuring marketing activity reflects live stock, pricing and priority unit types.
• Maintain a clear view of marketing needs and risks by site (e.g., high vacancy, slow leasing velocity, upcoming availability), escalating issues and recommending corrective actions.

Managing Agent Coordination & Governance

• Act as a key day-to-day liaison with third-party managing agents for marketing and leasing-related activity.
• Ensure timely receipt and quality of site information from managing agents (availability, unit details, FAQs, imagery, launch readiness), chasing as required.
• Support consistent implementation of Lloyds Living brand and marketing standards across third-party managed sites, including accuracy of descriptions, offer messaging and customer-facing materials.

Mobilisation & “Coming Soon” Readiness

• Participate in weekly mobilisation meetings, supporting new site launches and readiness milestones for developments managed by third parties.
• Ensure sites are prepared for “Coming Soon” advertising campaigns by coordinating required content and collateral (USPs, unit mix, imagery, floorplans, amenity details).
• Prepare unit and site descriptions, liaising with developers/managing agents to obtain marketing collateral and approvals.

Site-Specific Campaign Planning & Delivery (Digital-First)

• Plan and deliver site-specific marketing campaigns across social media and digital channels, aligned to leasing priorities and trading conditions.
• Identify developments requiring additional marketing initiatives (e.g., rent-free offers, featured advertisements, targeted campaign bursts) and coordinate set-up, rollout and messaging.
• Coordinate campaign calendars, briefs, approvals and delivery with managing agents, internal stakeholders and agencies.

Website & Listings Management

• Ensure accuracy and consistency of property details across channels (descriptions, pricing, offer messaging, imagery, CTAs), working with managing agents to validate details.
• Implement updates efficiently and keep a clear audit trail of changes and approvals where required.

Agency Management & Creative Review

• Work with external agencies on Google Ads copy and digital campaigns, ensuring accurate property details, effective calls-to-action and correct landing page alignment.
• Review and approve creative assets for social media and advertising, ensuring brand alignment, quality and factual accuracy.
• Provide timely feedback to agencies and manage iterations to meet deadlines.

Collateral, PR & Stakeholder Coordination

• Prepare marketing brochures for new and existing developments, ensuring consistency across the third-party managed portfolio.
• Coordinate press releases and marketing materials with internal teams (including investment and risk), ensuring approvals and appropriate governance are followed.

Procurement & Administration

• Raise purchase orders (POs) for marketing activity and supplier services, ensuring compliance with internal procurement processes.
• Maintain records for approvals, supplier documentation and budget tracking; support reconciliation and reporting as required.

Skills & Experience

Must have

• Experience coordinating property marketing activity across multiple stakeholders, deadlines and priorities.
• Experience within property/lettings, PRS/BTR
• Strong written communication and attention to detail (property descriptions, ad copy, brochures).
• Understanding of digital marketing basics (social media, paid search fundamentals, campaign delivery).
• Confidence working with external agencies/suppliers and managing approvals.
• Highly organised and proactive; able to manage multiple sites simultaneously.
• Comfortable managing administrative processes including purchase orders and maintaining an audit trail.

What We’re Looking For

• Ownership and follow-through: accountable for delivery, accuracy and timelines.
• Collaboration and influence builds effective working relationships with third parties and internal stakeholders.
• Commercial mindset: understands how marketing supports occupancy and revenue.
• Quality and customer focus: ensure materials are clear, accurate and customer-focused.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 24 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We're committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern. If you'd like an adjustment to the recruitment process just let us know.

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.