Commercial Marketing Performance Manager

Commercial Marketing Performance Manager 

Location: Leeds or Halifax 

Salary: £61,344 – £74,976 pa 

Contract: Permanent, Full Time (35 hours) 

About this opportunity 

We’re looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. 

This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing. 

You’ll own performance tracking, reporting and forecasting—using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets. 

This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It’s a great fit for someone who’s commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions. 

What you’ll be doing 

Performance & trading management 

• Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically 

• Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making 

• Identifying risks and opportunities early, and driving timely interventions to stay on track 

• Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance. 

Driving return on investment and improving marketing efficiency 

• Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis 

• Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value 

• Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time 

Strategy alignment & optimisation 

• Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes 

• Driving consistency in how marketing performance is measured, evaluated and improved across the team 

Storytelling using data-insights  

• Creating clear, compelling narratives that translate complex performance data into actionable insight 

What you’ll bring 

We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you. 

We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment 

You’ll also bring proven experience and track record across: 

Commercial & strategic foresight (5+ years) 

• Strong understanding of revenue drivers, return on investment, cost management and value creation 

• Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities 

Performance & trading management (5+ years) 

• Experience running in-year trading cycles and tracking performance against targets 

• Ability to identify risks and opportunities early and adapt plans at pace 

Analytical & data expertise (5+ years) 

• Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight 

• Strong experience using data to inform decisions, challenge assumptions and optimise outcomes 

• Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis 

It would be great if you also had 

• Experience within financial services or a regulated environment 

• Experience in marketing effectiveness, optimisation or performance roles 

• Exposure to affluent, wealth, savings or investment products 

WHY JOIN US? 

This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution—driving meaningful outcomes for both customers and the business. 

If you need any adjustments during the selection process, please let us know—we’re here to support you and help you do your best. 

We also offer a wide-ranging benefits package, including: 

• A generous pension contribution of up to 15% 

• An annual performance-related bonus 

• Share schemes including free shares 

• Benefits you can tailor to your lifestyle, such as discounted shopping 

• 30 days’ holiday, plus bank holidays 

• A range of wellbeing initiatives and generous parental leave