Our purpose and strategy
Our purpose is Helping Britain Prosper.
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Who we are
- About the Group
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Purpose and strategy
SustainabilitySustainability
We have an important role to play in creating a more sustainable and inclusive future.
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Brands
Our brandsOur brands
Lloyds Banking Group incorporates many household names.
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Heritage
Read the articleWho was Flora Murray?
As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
- Downloads
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Sustainability
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Climate and nature
Download the report Opens in a new tab (PDF, 2.3MB)Sustainability report 2024
This report provides an update on our progress towards the Group's sustainability ambitions.
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Our people
Health and wellbeingHealth and wellbeing
We put you first, so you can put our customers first.
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Regional development, charities and communities
Our Foundations40 years of Foundations
Our charitable Foundations are celebrating 40 years of tackling social disadvantage and Helping Britain Prosper.
- ESG policies and downloads
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Climate and nature
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Investors
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Annual report
Annual report highlights PDF, 15MB (opens in new tab)Annual report
Disclosures relating to our strategic, financial, operational, environmental and social performance.
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Investor news
Financial calendar Financial calendarFinancial calendar
See all the key dates in the financial year.
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Shareholder information
Our investment caseWhy invest in Lloyds Banking Group?
Higher, more sustainable returns as we continue to Help Britain Prosper.
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Annual report
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News & insights
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Insights
Read the articlePutting power into the hands of our customers
How Lloyds Banking Group is delivering against its strategy and achieving growth.
- Group news
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Insights
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Careers
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Roles and departments
Search for jobsTech and data roles
Build something that changes everything. Join us as we explore new ideas and technologies to reshape the world of finance.
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Culture and inclusion
Read Xinyi's storyMusic and Data & AI
Xinyi is pioneering AI and advanced analytics at the Group alongside her part-time role as a concert pianist.
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Brands
Our brands
Our brands
Lloyds Banking Group is best known for its portfolio of financial services brands.
- Benefits
- Learn and develop
- About applying
- Early careers
- Search jobs
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Roles and departments
- Contact
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About the Group
About the Group collapsed
Purpose and strategyOur purpose and strategy
Our purpose is Helping Britain Prosper.
-
Purpose and strategy
Purpose and strategy collapsed
Sustainability
Sustainability
We have an important role to play in creating a more sustainable and inclusive future.
-
Brands
Brands collapsed
Our brands
Our brands
Lloyds Banking Group incorporates many household names.
-
Heritage
Heritage collapsed
Read the article
Who was Flora Murray?
As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
- Downloads
-
Climate and nature
Climate and nature collapsed
Download the report Opens in a new tab (PDF, 2.3MB)
Sustainability report 2024
This report provides an update on our progress towards the Group's sustainability ambitions.
-
Our people
Our people collapsed
Health and wellbeing
Health and wellbeing
We put you first, so you can put our customers first.
-
Regional development, charities and communities
Regional development, charities and communities collapsed
Our Foundations
40 years of Foundations
Our charitable Foundations are celebrating 40 years of tackling social disadvantage and Helping Britain Prosper.
- ESG policies and downloads
-
Annual report
Annual report collapsed
Annual report highlights PDF, 15MB (opens in new tab)
Annual report
Disclosures relating to our strategic, financial, operational, environmental and social performance.
-
Investor news
Investor news collapsed
Financial calendar Financial calendar
Financial calendar
See all the key dates in the financial year.
-
Shareholder information
Shareholder information collapsed
Our investment case
Why invest in Lloyds Banking Group?
Higher, more sustainable returns as we continue to Help Britain Prosper.
-
Insights
Insights collapsed
Read the article
Putting power into the hands of our customers
How Lloyds Banking Group is delivering against its strategy and achieving growth.
- Group news
-
Roles and departments
Roles and departments collapsed
Search for jobs
Tech and data roles
Build something that changes everything. Join us as we explore new ideas and technologies to reshape the world of finance.
-
Culture and inclusion
Culture and inclusion collapsed
Read Xinyi's story
Music and Data & AI
Xinyi is pioneering AI and advanced analytics at the Group alongside her part-time role as a concert pianist.
-
Brands
Brands collapsed
Our brands
Our brands
Lloyds Banking Group is best known for its portfolio of financial services brands.
- Benefits
- Learn and develop
- About applying
- Early careers
- Search jobs
Helping Britain Prosper: annual report and accounts 2021
Every great journey needs a purpose, ours is Helping Britain Prosper.
2021 annual report
Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance, along with detail on our strategy.
Annual report and accounts - ESEF reporting package (NSM filing)
2021 ESG report
Our ESG report provides information on our environmental, social and governance performance and how we delivered against our Helping Britain Recover commitments for 2021.
2021 climate report
Our first stand-alone climate report provides detail of progress on our climate strategy and our reporting against the recommendations of the Task Force on Climate-related Financial Disclosures.
Group Chief Executive's review
"Since joining the Group as Chief Executive in August 2021, I have undertaken a thorough review of the business and am delighted to be launching our new strategy, which will shape how the business operates over the coming years and ensure the long-term sustainability of the business."
Charlie Nunn, Group Chief Executive
Our next chapter: 2022 strategy update
Video | 3 mins
Hear from Charlie Nunn, Group Chief Executive and Carla Antunes da Silva, Group Strategy, Corporate Development and Investor Relations Director, on our ambitions and the next chapter of our strategy.
Chair's statement
"As Chair of Lloyds Banking Group I have been impressed by the continued progress the Group is making in supporting its customers and Helping Britain Recover.
I am immensely proud of the continued support and dedication of our staff which has enabled us to play such a leading role in supporting the UK economy throughout the crisis."
Robin Budenberg, Chair
Our strategy
Building on our strong foundations and distinct competitive strengths, our purpose of Helping Britain Prosper forms the basis of our new strategy to profitably deliver for all of our stakeholders.
![Our purpose: Helping Britain Prosper
Our strategic vision: UK customer-focused digital leader and integrated financial services provider, capitalising on new opportunities, at scale.
- Grow: Drive revenue growth and diversification
- Focus: Strengthen cost and capital efficiency
- Change: Maximise the potential of people, technology and data
[Leads to] Higher, more sustainable, returns and capital generation](/assets/images/investors/full-year-results-2021/strategy-infographic-grey-background.png)
Our performance
A solid financial performance with continued business momentum and strong strategic progress.
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Non-financial performance in 2021
See page 31 of the annual report for full details
69.3
maintained record all-channel net promoter score
18.3m
digitally active customers
2.9
FCA reportable customer complaints per 1,000 accounts
72%
favourable in the employee engagement index
118,057
tCO2e operational carbon emissions, a 34% decrease since baseline year 2018/19
79%
customer experience metrics achieving target
Financial performance in 2021
See page 30 of the annual report for full details
£5.9bn
statutory profit after tax
£8bn
underlying profit
2.00p
ordinary dividend per share
13.8%
return on tangible equity
16.3%
CET1 ratio
£7.6bn
operating costs
Annual report 2021 downloads
Annual report and accounts - ESEF reporting package (NSM filing)
Annual report archive
Digital communications
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We ask shareholders to access our documents online wherever possible, but if you need a printed copy of the annual report (free of charge) please contact the Company Registrar, Equiniti Limited, on 0371 384 2990.