Assistant Marketing Manager

JOB TITLE: Assistant Marketing Manager

SALARY: From £39,825

LOCATION(S): Halifax

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity!

Join our dynamic Consumer Marketing CRM Accelerator team to help bring customer plans to life! As an Assistant Marketing Manager, you’ll manage the execution and coordination of marketing campaigns and customer lifecycle plans for the Affluent, Savings and Investment customers. This is a brilliant opportunity to develop your marketing career, working alongside cross-functional teams to deliver meaningful customer experiences and commercial impact.

What you'll be doing

• Manage the delivery of CRM Marketing for Affluent, Savings and Investments.
• Effectively manage the CRM campaigns across run and change to deliver against key jobs to be done. Maintaining a consistent and relentless focus on performance and automation to continue to drive improvements in the scale of impact from CRM Marketing.
• Managing the ongoing programmes of work, taking successful new campaign work in from Pods to automate and scale.
• Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and leverage new data and technology.
• Maintain high standards of execution across all campaign work to ensure we deliver against target outcomes.
• Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.

About us

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too…

What you’ll need!

CRM Marketing – Experience executing Customer Relationship Management plans that optimize for audience, channel, cadence and content in a multi-channel (paid, owned, earned) environment across the customer lifecycle, to increase engagement, brand loyalty and commercial outcomes. Adept at managing and optimizing marketing activity inflight to drive continuous improvement through testing, leveraging communications knowledge and understanding.

Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through their actions as well as their words. Is not competitive over jurisdiction, glory or power. Simply put they want to work with others to enable the bank to win in the market with customers. They are humble, actively listen, and actively learn.

Campaign Management – Deep and proven experience of assisting the delivery of multi-channel CRM campaigns safely and compliant to FCA rules. Comfortable managing multiple campaigns/channels/executions with rigour to ensure high standard of execution across target segments.

Agile Models of Operating and Fast Paced – Advocates agile ways of working. Focuses on key changes required to improve marketing agility (e.g. technology, tools, organisation development, ways of working etc.) Active collaborator, connecting across multiple teams and disciplines in agile pods at pace

Control Management – experience managing budgets, workflows and risks associated with their marketing plans. This includes adhering to accurate budget management and FP processes. It also includes showing the work in workflow tools like JIRA and Workfront

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.