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As fraudsters go, romance scammers are some of the most talked about – with popular shows such as Catfish and The Tinder Swindler still referenced years after their debuts, everyone has heard a story or two about someone looking for love being scammed. Despite this, people are still falling for romance scams and losing large amounts of money, with victims over the past year losing on average £5,219.
In a romance scam, fraudsters take advantage of those using the internet to find companionship, often using fake information and photos to gain the trust of potential victims. This could be through social media, online forums, online gaming websites and dating sites. Once they have this trust, they will use a variety of stories and excuses as to why they can’t meet in real life, and why they need money sent to them.
Helping customers keep their money safe is a top priority at Lloyds Banking Group. We invest tens of millions of pounds every year in the latest technology to protect our customers from fraud.
Older people have always been unfortunate targets of romance scammers, with the cruel fraudsters taking advantage of those who are more likely to live alone. Data shows a 52% increase of cases in the past year alone for victims aged over 55.
However, it’s not just the older age groups being targeted by romance scams. Over the past year, cases involving victims aged 35 to 44 rose by a fifth (20%).
Using their own data, Lloyds shares the top cover stories used by these scammers, some facts to help myth bust them, as well as some real-life stories from victims
This is a real-life transcript between a Lloyds employee and a customer who was attempting to transfer £10,000 to someone he had been talking to online. Some details have been omitted for clarity and to protect the identity of the customer.
Lloyds employee
It’s not going to be easy to hear this, and I do apologise, but this is not genuine. The person that you've been speaking to, it's a scam.
Customer
Are you willing to put £20,000 as a bet that it’s not genuine?
Lloyds employee
Yes, I would.
Customer
Right okay, well I’ll take your full details then. Then when I prove this is genuine, I can expect £20,000 from you, okay.
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Customer
Yeah, the police were involved and everything. They even told me that she never existed. But she does. So, I’ll have great pleasure of walking into Lloyds Bank and introducing her to the manager next week.
Lloyds employee
Yeah, I mean, I'll be honest, I would agree with the manager. And I'm not trying to be difficult, I'm not trying to be rude. I'm only just trying to warn you of the risks involved.
Customer
Honestly, I’m 100% certain this is genuine. She was working out on an oil ship out of America. She's a chef and she just flown from the ship to Texas and flown from Texas to Paris, where she went to check on her shop and the house that she owns over in in France as well.
Lloyds employee
So, I've heard that they work on an oil rig, that they work in a hospital, it's all the same kind of story. The oil rig excuse is quite common and that gives them the opportunity to tell you that they can't contact you or they can't, you know, FaceTime or anything like that because they are on an oil rig.
It's tricky. It's not like you know she's at home and she'd be able to phone you or visit you. There are all these excuses that keep on coming up as to why they can't call or why they can't, you know, come visit you. £10,000 is a lot of money and that would be gone if I put this through, which I'm telling you now, I'm not going to be putting that through because I believe 100%..
Customer
Please put it through, I will take all responsibility for it.
Lloyds employee
We can't do that because that money’s gone. You'd lose it immediately. Well, once you're down there [in the branch]
Customer
Well, I’ll show them my driving licence and that is it. I won’t answer any questions, and I will just tell them I want this payment to go through and that is it. Then I’ll just walk out the bank.
Lloyds employee
The payment wouldn't go through if you did that. You would need to speak to the colleagues and hopefully get that sorted.
Customer
Well, as I say all I want is the money to go through, end of story.
Lloyds employee
Hopefully they'll be able to do that for you. But at the moment, we would need you to come into the branch.
Lloyds analysed reports from customers who had fallen victim to a romance scam and found:
Scammers will often ask victims to send money to them via bank transfer, but other tactics include asking the victim to purchase online gift cards and send them instead. These are easy for the scammer to sell on and profit from.
“Our specialist fraud prevention teams work hard to protect and safeguard customers from fraud, and romance scams are some of the cruellest cases they deal with. Taking advantage of people who are looking for love and companionship, fraudsters play with victims’ emotions when they could be at their most vulnerable.
“Whilst they can be convincing, it’s easy to spot some of the most obvious mistakes these scammers can make. Always take a step back and ask yourself if what they are telling you sounds believable.
“Never in any circumstances, send money to someone you’ve met online. No good relationship starts off in this way, and there aren’t many valid reasons in 2025 why someone can’t speak to you on the phone.
“If you have an older person in your life that is active online, make sure to educate them as best you can on the risks and signs of potential fraudsters looking to take advantage of them.”
Liz Ziegler, Fraud Prevention Director, Lloyds
These are real-life examples of romance scams that were reported to Lloyds. Names have been changed to protect the identity of victims.