Senior Product Owner - App Growth

Job title: Senior Product Owner – App Growth

Location: Edinburgh

Salary: £80,000 – £95,000

Hours: Full time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity:

We’re looking for a Senior Product Owner to lead the growth strategy and delivery of initiatives that drive mobile app downloads and adoption for the Scottish Widows app and support prioritising and leading initiatives in partnership with brand and marketing colleagues. This is a pivotal role in accelerating our digital growth and ensuring customers choose the Scottish Widows App as their primary channel for engagement.

You’ll define and own the vision for app acquisition and activation, working across marketing, technology, and customer experience teams to deliver compelling propositions and frictionless journeys that encourage customers to download and use our app.

What you’ll be doing:

• Growth Strategy Leadership – Define and execute a clear strategy to increase App downloads and active usage, aligned with Group digital objectives.

• Roadmap Ownership – Develop and manage a roadmap of initiatives focused on acquisition, activation, and engagement, prioritising based on impact and Return on Investment (ROI).

• Cross-Functional Collaboration – Partner with marketing, engineering, and analytics teams to deliver integrated campaigns and optimised journeys that drive downloads.

• Customer Insight & Experimentation – Use data, research, and A/B testing to identify barriers to adoption and continuously improve conversion rates.

• Proposition Development – Shape compelling value propositions and incentives that encourage customers to download and engage with the app.

• Performance & Benefits Realisation – Define KPIs (e.g., download volumes, activation rates, retention), monitor performance, and report impact to senior stakeholders.

• Governance & Compliance – Ensure all initiatives meet regulatory, security, and risk standards.

• Leadership & Coaching – Line management of a Product Owner, contribute to their development and a culture focused on high-performance and growth

Why Lloyds Banking Group?

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too!

What you’ll need:

• Senior Product Ownership Expertise – Proven experience in driving digital growth, ideally in mobile App acquisition or engagement.

• Strategic Influence – Ability to shape priorities and secure alignment across multiple business areas and senior leaders.

• Customer-Centric Mindset – Deep understanding of user behaviour and ability to translate insights into compelling experiences.

• Commercial Acumen– Strong track record of delivering measurable outcomes that drive adoption and engagement.

• Leadership Skills – Experience in coaching and developing product teams, fostering innovation and continuous improvement.

About working for us:

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus.

• Share schemes including free shares.

• Benefits you can adapt to your lifestyle, such as discounted shopping.

• 30 days’ holiday, with bank holidays on top.

• A range of wellbeing initiatives and generous parental leave policies.

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you!