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Head of Marketing (B2C) - Lloyds Living

  • Posted 5 days ago
  • Permanent
  • 148359
  • Manchester
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End date

Sunday 14 December 2025

Salary range

We support flexible working

Learn more about flexible working.

Agile Working Options

Job Share; Hybrid Working

Job description

Key Responsibilities


Strategic Leadership

  • Develop and execute Lloyds Living’s property marketing strategy aligned with business objectives.
  • Lead brand positioning across property marketing offerings and ensure consistency across all touchpoints.
  • Build out a view of customer and demographics for targeted marketing campaigns.
  • Manage property marketing budgets and ROI tracking.

Team Management

  • Build and mentor a high-performing property marketing team.
  • Set clear goals and conduct regular performance reviews.

Campaign Delivery

  • Oversee multi-channel campaigns including digital, social, print, and events.
  • Ensure timely execution and quality of all marketing initiatives.

Operational Delivery

  • Collaborate mobilisation and letting teams to ready developments for launch including marketing collateral 
  • Track effectiveness of marketing efforts and prioritise  

Stakeholder Engagement

  • Collaborate with senior leadership and cross-functional teams to support growth initiatives.
  • Present marketing performance and insights to stakeholders.

Essential Requirements

  • Over 5 years proven experience in senior marketing leadership roles within the property sector.
  • Experience building marketing teams in the property sector.
  • Strong strategic and creative thinking skills.
  • Expertise in digital marketing and analytics.
  • Excellent communication and stakeholder management skills.
  • Knowledge of brand development and content strategy.

We also offer a wide-ranging benefits package, which includes:

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days' holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We're committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern. If you'd like an adjustment to the recruitment process just let us know.

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.
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