By the book

Study in luxury

Converting 10 Woodhouse Street into luxury student accommodation

10 Woodhouse Street Ltd was co-founded in 2012 by company directors Keith Eastelow and Brendan Quigley, who recognised a shortage of luxury student accommodation in the Stoke-on-Trent area.

Keith and Brendan wanted to offer students something different from the basic student accommodation that was available, and in order to do this, he knew that he would need to purchase a building to convert into luxury apartments to best allow students to commit to their studies

The company was set up to meet demand for more student housing in the Stoke-on-Trent area, and the idea is to offer students something different from the traditional student accommodation.

Keith Eastelow, 10 Woodhouse Street Ltd.

Making progress

The building that Keith and Brendan identified was an empty premises, and so they knew that converting it into luxury apartments was going to come at a cost. With this in mind they decided that he needed support to help pay for the restoration.

When they located the empty building, they saw the opportunity to transform it into the flats that contained all that students would need. They approached Lloyds Bank Commercial Banking to secure the funding needed for the restoration, and the bank provided a £190,000 loan.

And the work begins

Keith and Brendan recognised that independent living is a top priority for students and kept their requirements in mind throughout the restoration process.

The high specification flats were purposely developed with an individual bedroom with en-suite facilities and a sitting room for each student, with a kitchen between three or four. 

We put our own funds into the development but it would not have been possible without the support from Lloyds Bank Commercial Banking.

Brendan Quigley, 10 Woodhouse Street Ltd.

Supporting new business ideas

Businesses are a vital part of a community and Lloyds Bank Commercial Banking has a skilled team of relationship managers who are committed to preparing and supporting businesses as they embark on new projects.

As a relationship manager at Lloyds Bank Commercial Banking, Peter Smith specialises in supporting local businesses in embarking on new projects. He seeks to understand completely the needs of his customers, and recognised the effort that 10 Woodhouse Street Ltd had gone to in order to ensure that its buildings were going to fit the requirements of Staffordshire’s students.

It is vital that your banking partner possesses an intuitive understanding of your industry.” advises Peter. “It is important that they can provide you with helpful support and ensure you are prepared as you work towards your business goals.

Peter Smith, Relationship Manager, Lloyds Bank Commercial Banking

Supporting new business ideas