Cool new business idea


Growing popularity of Frozen Yoghurt gives graduate business idea

Ken Birk, a University College London economics and IT graduate, identified the idea for his first business after noticing the growing popularity of frozen yoghurt bars in the city.

With a distinct lack of offerings in his hometown, Ken spotted an opportunity to launch one in Chelmsford, and set about making his business case.

A joint effort

In order to get his business plans off the ground, Ken teamed up with his mother Perminder Birk, who already runs her own health and beauty spa, and the pair decided to launch their businesses in a new three storey building located on Tindle Square in Chelmsford. 


To help purchase the new premises, Perminder approached her long-term banking partner, Lloyds Bank Commercial Banking, which provided the loan needed.

Without the funding, purchasing the new premises would have been incredibly difficult for us and because of their support, not only have I been able to expand my business, but I have also been able to help get my son’s business started too.

Perminder Birk, Yog Culture

And the work begins

After completing extensive refurbishments, Yog Culture opened on the ground floor of the building, with Perminder ready to use the rest of the building for her clinic, which offers a range of beauty treatments, aesthetic therapies and other Medispa procedures.

Yog Culture was officially opened at the end of May by the Mayor of Chelmsford, Robert Villa. To help service the bar and café, which is open seven days a week, Ken has hired five members of staff, and is also exploring venues to open further branches across the area.

Lloyds Bank Commercial Banking has been so helpful throughout this entire process, I knew the relationship team would provide me with sound guidance.

Perminder Birk, Yog Culture

And the work begins


Lloyds Bank Commercial Banking, as part of Lloyds Banking Group, is committed to helping businesses start up and scale up. , We are delivering the support required to help enterprises to seize all available opportunities.

The UK’s five million SMEs like Perminder's and Ken's, are the bedrock of our economy and as such it is their confidence and growth that will underpin the economic recovery as it continues during 2014.

Debbie Kenneally, relationship manager at Lloyds Bank Commercial Banking said:
“Supporting both start-up ventures and existing SMEs is something that we are passionate about. We have a vast range of options designed to help businesses grow, including the Lloyds Funding for Lending offer, under which we give all our customers a one per cent discount for the life of their loans.