Responding to the challenge
Unlocking financial services for UK households living with dementia
In 2012 the Prime Minister’s Dementia Challenge was launched to make improvements to dementia research and care for those suffering with dementia. It also intended to lead to the creation of Dementia-friendly Communities.
In October 2013 Lloyds Banking Group and The Alzheimer’s Society launched the Dementia-friendly Services Charter, a landmark guide for financial services organisations, just one of a variety of initiatives and partnership working the Group is undertaking to respond to the Prime Minister’s challenge.
Our brands have a major presence in almost every high street and community, and we are naturally well placed to help develop dementia-friendly communities.
Lloyds Banking Group has recognised its responsibility to customers affected by dementia and is taking positive steps towards improving the service offered to people with the condition and their carers.
Jeremy Hughes, Alzheimer’s Society Chief Executive