OUR BRAND PERSONALITY
When we talk to customers, we are down to earth, enthusiastic and have a can-do attitude. This is known as our Brand Personality.
Down to earth
We’re Approachable, chatty, and informal - not like a bank. We speak to customers like a neighbour, on their level.
We're proud of our products, full of energy and love giving customers extra.
We keep it simple and get things done without fuss. I help customers to help themselves.