Strategy & Campaigns Manager

JOB TITLE: Strategy & Campaigns Manager

SALARY: £70,929 - £78,810

HOURS: Full time

LOCATION(S): London, Birmingham, Bristol, Edinburgh, Halifax and Leeds

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

Would you like to work in an award-winning Group Corporate Affairs (GCA) function? We have an exciting opportunity to join our team working on sustainability communications.

Our purpose in Corporate Affairs is to secure Lloyds Banking Group’s reputation as the bank that helps Britain prosper. The Reputation and Community Engagement team leads on reputation strategies for the function, delivering creative campaigns with impact.

As a manager in the Strategy & Campaigns team, you'll be responsible for shaping strategy and developing creative campaigns designed to improve the Group’s reputation. This role supports our Group sustainability campaigns, so we'll need you to have strong technical knowledge and subject matter expertise.

You’ll need to partner with Group Corporate Affairs colleagues, the business and agency partners to design and deliver campaigns that resonate with key audiences and enhance our leaders’ credibility. The work you'll do needs to be creative, impactful and evidence based.

A key part of the role will involve bringing to life the role that sustainability plays in our wider strategic transformation for our colleagues. You’ll also need to shape and, in some cases, direct design teams to develop impactful campaign materials that cut through with our key audiences.

The location for the role will be Birmingham, Bristol, Edinburgh, Halifax, Leeds or London. We’ll need you to be in one of our hubs at least two days per week. There will also be some travel required between our key GCA hubs.

About us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

What you’ll need

The key skills we're looking for are:

• Experience of developing and delivering impactful communications campaigns across key group channels.

• An understanding of how to measure and protect reputation.

• Experience of delivering strategies to improve reputation.

• Strong technical knowledge of sustainability, including its communications challenges and opportunities.

• Expertise in using data and insight to shape external and internal communications.

• Excellent communication skills, both written and verbal.

• Strong relationship building and stakeholder management skills.

About working for us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We’re committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern.

We are proud to be a Disability Confident Leader. If you have a disability, you can also apply via our Disability Confident Scheme (DCS). Through the DCS, we guarantee to interview a fair and proportionate number of applicants with a disability, whose application meets the minimum criteria for the advertised job role.

We also provide adjustments that are reasonable throughout the recruitment process to reduce or remove barriers for applicants with a disability, long-term health condition or neurodivergent condition. If you’d like an adjustment to the recruitment process just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch! We’d love to hear from you!