Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our purpose is Helping Britain Prosper.
We have an important role to play in creating a more sustainable and inclusive future.
Lloyds Banking Group incorporates many household names.
As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
Secondary Navigation 'Downloads' links to /content/gca/en-gb/home/who-we-are/downloads
This report provides an update on our progress towards the Group's sustainability ambitions.
We put you first, so you can put our customers first.
Our charitable Foundations are celebrating 40 years of tackling social disadvantage and Helping Britain Prosper.
Secondary Navigation 'ESG policies and downloads' links to /content/gca/en-gb/home/sustainability/esg-policies-downloads
Disclosures relating to our strategic, financial, operational, environmental and social performance.
Latest and archived results for Lloyds Banking Group and its main subsidiaries.
See all the key dates in the financial year.
Higher, more sustainable returns as we continue to Help Britain Prosper.
Information and key documents for the wide range of securities issued by Lloyds Banking Group and its entities.
Lloyds Premier, a new bank account from the UK’s biggest bank, is now available - bringing together the best in financial perks and premium lifestyle services, designed for people with income or assets over £100,000.
Digital twins are revolutionising industries across the globe, including financial services.
Secondary Navigation 'Group news' links to /content/gca/en-gb/home/insights.f0-5.html#articleTop
Build something that changes everything. Join us as we explore new ideas and technologies to reshape the world of finance.
Xinyi is pioneering AI and advanced analytics at the Group alongside her part-time role as a concert pianist.
Lloyds Banking Group is best known for its portfolio of financial services brands.
Secondary Navigation 'Benefits' links to /content/gca/en-gb/home/careers/benefits
Secondary Navigation 'Learn and develop' links to /content/gca/en-gb/home/careers/learn-and-develop
Secondary Navigation 'About applying' links to /content/gca/en-gb/home/careers/about-applying
Secondary Navigation 'Early careers' links to https://www.lloydsbankinggrouptalent.com/
Secondary Navigation 'Search jobs' links to /content/gca/en-gb/home/careers/job-search
Our purpose is Helping Britain Prosper.
We have an important role to play in creating a more sustainable and inclusive future.
Lloyds Banking Group incorporates many household names.
As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
This report provides an update on our progress towards the Group's sustainability ambitions.
We put you first, so you can put our customers first.
Our charitable Foundations are celebrating 40 years of tackling social disadvantage and Helping Britain Prosper.
Disclosures relating to our strategic, financial, operational, environmental and social performance.
Latest and archived results for Lloyds Banking Group and its main subsidiaries.
See all the key dates in the financial year.
Higher, more sustainable returns as we continue to Help Britain Prosper.
Information and key documents for the wide range of securities issued by Lloyds Banking Group and its entities.
Lloyds Premier, a new bank account from the UK’s biggest bank, is now available - bringing together the best in financial perks and premium lifestyle services, designed for people with income or assets over £100,000.
Digital twins are revolutionising industries across the globe, including financial services.
Build something that changes everything. Join us as we explore new ideas and technologies to reshape the world of finance.
Xinyi is pioneering AI and advanced analytics at the Group alongside her part-time role as a concert pianist.
Lloyds Banking Group is best known for its portfolio of financial services brands.
Learn more about flexible working.
JOB TITLE: Customer Insight Copywriter Manager.
SALARY: £59,850pa to £73,150pa plus an extensive benefits package.
LOCATION: Bristol. Edinburgh, Leeds, Halifax or Chester.
HOURS: 35 hours, full time.
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.
At Lloyds Banking Group we believe that data is more than numbers — it’s the voice of our customers, the pulse of our business, and the foundation of our future. We’re looking for an experienced Insight Copywriter to join our team. This is a unique opportunity to shape how we communicate insight across the organisation — turning sophisticated data into compelling stories that drive action, influence decisions, and inspire change.
About the role
As our Insight Copywriter, you’ll be the bridge between data and storytelling. You’ll work closely with analysts, researchers, and senior partners to craft clear, engaging, and emotionally intelligent narratives from customer insights, behavioural trends, and market intelligence. Your words will help bring clarity to complexity and ensure our insights are not only understood — but remembered and acted upon.
This role is ideal for someone who thrives in a fast-paced, insight-rich environment and is passionate about the power of language to influence and inform.
Key responsibilities:
Translate complex data and research into clear, compelling copy for a range of audiences and formats.
Create stories that bring insight to life customer understanding and impact across written reports, presentations, and strategic documents.
Collaborate with insight analysts, researchers, marketers, and business leaders to shape the narrative around customer behaviour and business performance.
Ensure consistency of tone, clarity, and impact across all insight communications.
Advocate for storytelling best practices and help embed a narrative-led approach across the wider insight function.
About you
Copywriting expertise: Proven experience in copywriting, content strategy, or storytelling — ideally within financial services, consultancy, or a data-driven environment.
Microsoft tools: Proficiency in Microsoft 365 (M365) tools — especially Word, PowerPoint, and Teams — to create, collaborate, and present insight-driven content effectively.
Insight literacy: Strong understanding of customer insight, behavioural data, and research communication.
Writing craft: Exceptional writing, editing, and conceptual thinking skills. Ability to simplify complex ideas without losing nuance or meaning.
Proven experience: A portfolio that demonstrates your ability to inform, persuade, and inspire through written content.
Cross group engagement: Confidence working with senior partners and cross-functional teams.
About working for us…
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, build a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We're disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
If you are excited by the thought of becoming part of our team, get in touch.
We would love to hear from you!
Can't find the role you want right now?
By joining our Talent Community your profile will be visible to our recruitment teams, who are constantly looking to match outstanding talent with our current and future opportunities. Just complete the short form and we’ll be able to keep you up to date.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.