Technical Application Specialist (Web Analytics)

JOB TITLE: Technical Application Specialist (Web Analytics)

SALARY: £81,999 - £91,110

LOCATION(S): London

HOURS: Full-time – 35 hours per week

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our London office.

About this opportunity

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you!

As the UK's largest Digital, Retail and Commercial bank we realise that our data is a significant business differentiator and plays a pivotal role in achieving our sustainable growth ambitions.

This role in is in the Natural Language Engineering Lab, where we’re on a mission to develop innovative solutions for understanding and improving how our customers interact with the bank. One of the data sources that drives this mission is the web and mobile analytics data that we collect and visualise for multiple purposes such as behavioural insight, marketing and improving customer journeys.

As a Technical Specialist, you’ll be using the Tealium IQ tag management platform for managing the data collected as customers engage with our websites and mobile apps. This data feeds Adobe Analytics, our reporting and visualisation tool, that is used by over 500 colleagues to measure customer behaviour and generate actionable insights.

What you’ll do 

As part of the Web Analytics team, you’ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys.

In addition, you’ll:

• Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release process

• Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements

• Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour

• Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy

• Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools

• Deploy Tealium releases which deliver new capabilities to our sites and into customers' browsers

• Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst

Why Lloyds Banking Group

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you!

What you’ll need

• Experience in digital analytics in an enterprise setting preferably using Adobe Analytics

• Understand how website and mobile apps work, including programming and markup languages

• Familiarity with programming concepts in general, and scripting languages in particular. JavaScript experience would be ideal

• Understanding of the software development lifecycle within an agile organisation

• Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting

• Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies