Our Brand Behaviours

When we talk to customers, we are knowledgable, friendly and trustworthy.  These are know as our brand behaviours.


We understand economic issues and how they affect the people of Scotland.

Our knowledge is always active. This means we always demonstrate expertise and confidence with a real desire to help customers achieve their financial goals. We can only do this if we are aware of, and proudly offer top quality products delivered through exceptional service


We understand our customers because we are part of their communities too.

Being genuinely warm and friendly can make the world of difference to our customers. It means we're there for our customers when they need us and always being ready to listen. It means taking the time to appreciate and respect their needs.


We are committed to helping our customers achieve their financial goals.

Being trustworthy means being driven by the ambition to make a difference and play a useful role in our customers' lives. For us, it means showing that we are the banking industry at its very best and playing an active role in the communities we serve. And vitally, it means we deliver on promises, and taking responsibility for every one of our actions.

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