Our purpose is Helping Britain Prosper. We have served Britain through our products and services for more than 320 years, across every community, and millions of households.

Delivering our purpose

Our success is interwoven with the UK's prosperity and we aim to Help Britain Prosper by operating as a responsible, sustainable and inclusive Group. This underpins our purpose and the way we deliver our strategy.

We recognise that the focus of the Group's purpose must evolve in response to the current environment and changing customer needs and expectations.

With evolution of our strategy, we will further embed our purpose across all of our activities. This will ensure that we contribute to creating an environmentally sustainable and inclusive future for the UK and by doing so build a successful and sustainable business.

The Group’s ongoing purpose is to help Britain prosper, however given the considerable impact of the pandemic, this year the Group’s focus will be on helping Britain to recover.

Helping Britain recover

The global pandemic will have lasting social and economic effects on the United Kingdom. Its impact has been felt by everyone, whether through financial hardship, reduced choices, mental distress or personal loss.

Given the pandemic and our unique position at the heart of the UK economy, our priority for the next phase of our strategy is to focus on helping Britain recover and we are committed to working with others in five areas where we can make the most difference.

Read more about our commitments to Help Britain Recover

Supporting British businesses

In January 2020 we reiterated our pledge to support British businesses by once again committing to lend up to £18 billion in 2020.

As the impact of coronavirus emerged, we committed to support businesses with our own £2 billion COVID-19 fund, which saw us grant more than 50,000 repayment holidays and overdraft extensions to businesses. 

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Inclusion and diversity

As a Group, we’re guided in how we do things by a clear set of values. A key part of how we seek to live and breathe these values is to strive to create a fully inclusive environment for all our colleagues, customers and communities, one that is truly representative of modern-day Britain.

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Financing a green future

Climate change is one of the biggest issues facing society. We can make a real difference to tackling climate change by helping to finance a greener future together. We think this will require new ways of living, working and investing for our business and our customers.

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Expanding the availability of affordable and quality homes

As we recover from the pandemic, we aspire to a UK in which all people have access to stable, affordable and safe homes in places they want to live. We are committed to broadening access to home ownership and exploring opportunities to increase our support to the rental sector.

Find out more

Financial resilience and wellbeing

The coronavirus pandemic has exacerbated the financial challenges that many people face, and brought new vulnerabilities to many more. We know that for many, these challenges are just beginning and we’re here to help those who experience financial difficulties, to help them get back to a better financial footing. 

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Our impact

At Lloyds Banking Group, we’re proud of the positive impact that we've had on businesses and within communities. We’ve helped businesses to start up, adapt and grow, as well as provided  support and essential infrastructure within communities across the UK.

Take a look at some of the work that we’re supporting in delivering sustainable growth, improving lives, and helping Britain prosper. 

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